Creative Director

• Collaborate with the Head of Marketing to ensure alignment with overall brand strategy and creative vision.
• Lead the design and execution for our direct-to-consumer website and all associated assets.
• Lead the development and execution of creative concepts, campaigns, and visual content for marketing materials.
• Maintain and enforce brand standards across all creative assets, ensuring consistency and quality.
• Work closely with cross-functional teams such as marketing, product, and e-commerce to understand and address creative needs.
• Stay updated on industry trends and best practices to continuously improve the creative output.
• Collaborate with external agencies or freelancers as needed to supplement the in-house creative team.

The Role In Detail

Big Picture

• Understand how all elements fit together across multiple channels
• Working interdepartmentally to develop strategy
• Design \& design direction aligned to strategy
• Writing \& writing direction aligned to strategy
• Understand the fundamentals of Infiniwell as a brand

Create

• Website
• Understand the strategic approach
• Understand and implement design guidelines
• Visual design in Figma
• Understand and guide UX development
• Design high quality UI in Figma
• Content design and direction
• Direct the development team in implementation
• Advertising \& Email
• Understand the strategic approach
• Conceptualization in alignment with marketing and brand
• Design \& design direction
• Writing \& writing direction
• Storyboard or mockup as required
• Oversee production \& approval of video and static assets
• Oversee production \& approval of email builds in Klaviyo Social
• Understand the strategic approach
• Visual alignment with marketing and brand
• Message alignment with marketing and brand
• Art direction
• Writing direction
• Oversee production \& approval of assets across multiple formats and channels
• PR
• Art direction
• Message direction
• Oversee production \& approval of PR assets

Execute

• Photography \& Video Production
• Run photography and video shoots in collaboration with Executive Creative Director
• Provide direction and feedback for retouching
• Provide direction and feedback for motion graphics
• Oversee production \& approval of photography and video assets
• Design Production
• Provide direction and feedback for design transformation across various formats
• Provide direction and feedback for typographic transformation across various formats
• Print Production (limited)
• Collateral design \& direction
• Packaging
• OOH
• Interdepartmental collaboration
• Work with Project Manager to maintain priorities, timelines, budgets

Education

• Minimum: Bachelor's degree in a relevant design-based communications field.
• Preferred: Master’s degree in a relevant design-based communications field.

Experience

• 10 years of experience in a creative design role:
• With 3-5 years in a digital-first direct-to-consumer or e-commerce industry.
• With 3-5 years in a senior position that included directing creatives.
• Familiarity with digital marketing, e-commerce, and direct-to-consumer is essential.
• Experience in a fast-paced, high-growth environment, where adaptability is required is highly desirable.
• Prior experience supporting a Creative Director and working in a creative team is highly desirable.
• Prior experience with high-level strategic branding is a plus.
• Familiarity with consumer behavior is a plus.

Skills

• Advance proficiency in Figma.
• Advanced proficiency in Adobe Creative Suite: Photoshop, After Effects, Illustrator, InDesign.
• A keen eye for design, creativity, and a solid understanding of branding principles.
• Advanced knowledge and use of design fundamentals.
• Advanced knowledge and use of typographic fundamentals.