Creative Director

Creative Director – Full-time

Location:

Vista, CA

PRG Golf is seeking a visionary and hands-on

Creative Director

to lead the company’s creative strategy, product aesthetics, and brand storytelling across all channels. This role will drive the development of compelling product designs, brand assets, and marketing materials that reinforce PRG Golf’s position as a premium brand in the golf industry—both in the United States and globally.

The Creative Director will collaborate closely with product development, sales, and marketing teams to ensure a cohesive brand identity while delivering innovative designs that resonate with golf clubs, resorts, tournaments, and retail partners worldwide.

Key Responsibilities

Creative Leadership

• Lead and inspire the internal creative team, setting a high standard for design excellence and innovation.
• Establish and maintain PRG Golf’s visual identity, brand standards, and creative direction across all platforms.
• Oversee the development of creative concepts that support product design, marketing initiatives, and custom client programs.

Product \& Design Direction

• Guide the creative direction of PRG Golf’s product portfolio, including the core custom accessory line and new product categories that expand the brand’s presence in the game.
• Collaborate with product development and sourcing teams to bring concepts to life—from ideation through production.

Brand \& Marketing

• Lead the creative development of all brand and marketing collateral, including digital media, catalogs, style guides, and lookbooks.
• Ensure visual and brand consistency across all creative touchpoints.

Client Collaboration

• Support the sales team by developing creative concepts and visual presentations for key accounts including Top 100 courses, strategic partners, tournaments, and international clients.
• Help design and execute custom merchandise programs for golf clubs, resorts, tournaments, and corporate partners.

Trend \& Market Insight

• Monitor trends across golf, lifestyle, fashion, and accessories to keep PRG Golf at the forefront of product design.
• Identify opportunities for new product categories, collaborations, and brand storytelling initiatives.

Qualifications

• 8\+ years of experience in creative leadership, design direction, or brand creative roles.
• Strong portfolio showcasing product design, brand development, and marketing campaigns.
• Experience in consumer products, lifestyle brands, golf industry, or accessories preferred.
• Expertise in Adobe Creative Suite and modern creative workflows.
• Strong understanding of product development, materials, and manufacturing processes.
• Excellent leadership, communication, and project management skills.

Preferred Experience

• Experience working with golf brands, sports brands, or resort/club merchandise programs.
• Knowledge of golf culture, retail trends, and premium lifestyle products.

What We Offer

• Opportunity to shape the creative direction of a growing global golf brand.
• Collaborative team environment with passionate golf industry professionals.
• Competitive salary and benefits.

About PRG

• PRG is one of the world’s leading suppliers of innovative, high-quality bespoke golf accessories. With its own production facilities, PRG creates industry-leading products for many of the world’s most renowned golf courses, resorts, brands, and tournaments.