Creative Director, Gaming

Location

: Los Angeles, CA (Hybrid - 2 Days in Office)

Reports To

: Executive Creative Director

About Us

UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with some of the world’s most dynamic entertainment and brand clients. We create culturally relevant, digitally driven work that connects audiences and brands across platforms.

The Role

Our Creative team is seeking an experienced Creative Director, Gaming to help lead the creative pipeline for multiple world-renowned gaming clients. With a strong understanding of game marketing, intellectual property launches, and live-service models, you will support strategic direction, guide multidisciplinary team members, and ensure creative work meets world-class excellence.The ideal candidate brings a proven track record in leading integrated marketing campaigns, including AAA, mobile, indie, and GaaS titles. You are comfortable translating audience insights and game positioning into breakthrough creative execution, collaborating closely with Strategy and Client Services teams to drive impactful results.In this role, you will provide hands-on creative leadership from platform development through execution. Responsibilities include overseeing hero video assets, defining visual identity systems, and guiding integrated campaign development across social, influencer, and experiential touchpoints. You will work closely with multidisciplinary teams to ensure consistent, high-standard craft across all deliverables. Because this role focuses heavily on the global gaming audience, a strong understanding of social-first campaign development and modern platform behaviors is essential.

Here’s What You’ll Do

Creative Platform \& Execution

• Develop scalable and inspiring creative platforms that unify campaign assets across announce, launch, and major updates.
• Oversee the direction of game trailers and hero video assets, guiding narrative approach, tone, and editorial finishing.
• Define and evolve visual identity systems that extend cohesively across all integrated campaign ecosystems and formats.
• Client Partnership \& Strategy
• Serve as a senior client-facing creative authority, presenting work with clarity and building trusted partnerships.
• Partner closely with Strategy to translate audience insights (utilizing tools like GWI and Pulsar) and business objectives into breakthrough creative.
• Contribute to new business efforts by bringing strong creative points of view and campaign thinking to pitch opportunities.

Team Leadership \& Mentorship

• Lead and mentor multidisciplinary creative teams, providing clear direction and maintaining high standards of craft.
• Create an inspiring environment where all ideas are welcome and team members are encouraged to produce culturally sharp work.
• Guide integrated campaign development across social, influencer, paid media, and emerging platforms to ensure cultural relevance.

Here’s What It Takes

• 10\+ years of experience in games marketing, preferably within an agency environment
• Proven track record leading integrated marketing campaigns for AAA, live-service, mobile, and/or indie titles
• Deep understanding of global gaming audiences, platform behaviors (PC, console, mobile), and the evolving entertainment landscape
• Experience collaborating with strategy teams to translate positioning into compelling creative work
• Expertise guiding visual identity systems across multi-channel campaign ecosystems
• Fluency in production workflows, including live-action, gameplay capture, and post-production pipelines
• Ability to oversee multiple large-scale accounts and timelines simultaneously in a fast-paced environment
• Strong understanding of social-first and influencer-led campaign development within gaming culture
• Proficiency with data-driven methodologies, including working toward specific OKRs and KPIs
• Familiarity with agency tech stack tools such as Sprout Social, GWI, and Pulsar is a plus

What We Offer

• Competitive Medical (subsidized), Dental, and Vision insurance Plan Offerings
• 401K
• Flexible Time-Off (FTO) Policy
• Holiday Flex Time
• Comprehensive List of Company Observed Paid Holidays
• Monthly Mobile Phone stipend
• Annual Professional Education stipend (optional)
• Annual Fitness stipend (e.g. gym membership) (optional)
• Employee Referral Program
• Fully Stocked Kitchen
• Pet-Friendly Office
• Numerous Company-Sponsored Events and Activities throughout the year

About Our Culture

UNFOLD is a minority-owned business led by two diverse founders who embrace diversity across all areas of the company. We are committed to building teams that reflect a wide range of backgrounds, perspectives, and skills. Employment decisions are based on business needs, job requirements, qualifications, and performance. We strive to maintain a positive, safe, and respectful workplace and have a zero-tolerance policy for discrimination or harassment of any kind.