Digital Experience Designer

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

To create human-centered designs that enhance usability, accessibility, and satisfaction across digital and physical touchpoints, aligning with business goals and customer needs.

Key Roles \& Responsibilities:

User Research \& Insights

• Conduct qualitative and quantitative research (interviews, surveys, usability testing).
• Analyze user behavior, pain points, and motivations.
• Translate insights into actionable design decisions.

Information Architecture \& Interaction Design

• Develop user flows, wireframes, and prototypes.
• Structure content and navigation for clarity and efficiency.
• Ensure intuitive interaction patterns across platforms.

Visual \& Interface Design

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• Collaborate with UI designers or front-end developers to create high-fidelity designs
• Maintain consistency with brand guidelines.

Collaboration \& Stakeholder Engagement

• Work closely with product managers, developers, and business teams.
• Present design rationale and user insights to stakeholders.
• Facilitate design thinking workshops or co-creation sessions.

Usability Testing \& Iteration

• Plan and conduct usability tests.
• Analyze feedback and iterate designs accordingly.
• Validate design decisions with real users.

Documentation \& Handoff

• Ensure smooth handoff and support during implementation.
• Maintain design documentation for future reference.

Job Requirements:

• Education – A bachelor’s degree at minimum
• Experience – At least 4 years of working experience as UI/UX designer or researcher
• In-depth knowledge of business operation of insurance or financial services will be a huge advantage
• Expert knowledge in using Figma to design user flows, UI, and prototypes
• Experienced in using project management tools preferably JIRA
• Basic understanding of programming languages is a plus