Cluster Assistant Manager - Digital Marketing / Executive (Thailand, Cambodia, Maldives)

Job Overview

Cluster Assistant Manager - Digital Marketing / Executive is responsible for digital marketing execution for hotels within the markets. Responsibilities to support property-level support, regional campaign rollout, pre-opening digital marketing, and ongoing performance optimization across paid media, SEM, Koddi, and web channels.

Duties \& Responsibilities

Hotel-Level Support \& Guidance

• Support Cluster Director of Digital Marketing for property Digital Marketing Managers for day-to-day execution, campaign troubleshooting.
• Review and optimize property-level digital campaigns to maximize performance.
• Review digital marketing activation to ensure hotels meet digital KPIs.

Market Campaign Execution

• Execute market level both room and F\&B campaigns across all relevant digital channels with the direction from Cluster Director of Digital Marketing, ensuring the communications is aligned with Hyatt brand as well as campaign is optimized.
• Adapt global creative concepts for regional relevance and rollout.
• Coordinate cross-channel execution including paid search, paid social, display, metasearch, and CRM.

Performance \& Optimization

• Monitor and analyze campaign performance at both regional and hotels levels
• Use data to make real-time optimizations and inform future planning.
• Benchmark performance against industry/brand standards and past results

Web, SEM \& OTAs

• Ensure property landing pages and hotel content are fully optimized for search visibility and conversion.
• Support targeted email marketing initiatives and audience segmentation for hotels within the markets.

Tools \& Platforms

The role will require to understand and able to learn:

• Paid Media Platforms: Koddi, Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, OTAs ads.
• Analytics \& Tracking: Adobe Analytics, Google Tag Manager, Meta Pixel, Looker Studio, UTM tracking.
• SEO \& Keyword Tools: SEMrush, Google Search Console, keyword research tools,
• CRM \& Email Marketing: TableCheck and related CRM tools

Qualifications

• Bachelor’s degree in Marketing with Digital focused.
• At least 3 Years of hands-on digital marketing execution.
• Proven ability to manage multi-channel campaigns.
• Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.
• Ability to work independently and to partner with others to promote an environment of teamwork.
• Ability to manage change effectively.
• Highly motivated and pro-active; act with professionalism and positivity in all interactions.
• Ability to deliver high and consistent service.