Director of Creative Strategy

Most “creative director” roles are about overseeing ideas.

This isn’t one of them.

This role is about

owning performance creative as a function

• from strategy to production to systems to team.

You won’t just guide the work.

You’ll

build the machine behind it

.

That means:

• Writing briefs
• Pulling data from Ads Manager
• Managing creators
• Fixing broken workflows
• Leading clients
• Scaling the team

All at the same time.

This is a

player-coach role

, but more importantly, it’s an

operator role

.

If you’re looking for a clearly defined “Director” seat in a structured agency - this isn’t that.

If you want to build the function from the inside and own it end-to-end, keep reading.

THE OPPORTUNITY

You’ll step into a role designed to evolve into full ownership of the performance creative function.

• Start by co-leading alongside the CEO
• Transition into full ownership of creative, production, and systems
• Build the structure that allows the department to scale without losing quality

This is not a maintenance role - it’s a build \+ lead opportunity with a clear path to VP of Performance Creative.

WHAT THIS ROLE ACTUALLY IS

This is not a pure Creative Strategy role.

You will be responsible for scaling performance creative across:

• Creative strategy (hooks, concepts, briefs)
• Production (UGC pipeline, creators, output)
• Operations (systems, workflows, SOPs)
• Client management (calls, expectations, strategy)
• Team leadership (mentoring, hiring, accountability)

Think less “Head of Strategy”

More “Head of Performance Creative Operations”

WHAT’S IN IT FOR YOU

• True Ownership:

Move from co-leading to fully owning the creative function

• Leadership Track:

Clear path to VP and executive leadership

• Hands-On Impact:

Stay close to the work while shaping the team

• High-Caliber Environment:

Work with brands operating at meaningful scale

• Remote \+ High Trust:

Output-driven culture with full autonomy

• Zero Politics:

Small, elite team focused purely on performance

WHAT YOU’RE RESPONSIBLE FOR

Hands-On Creative Strategy

• Pull and analyze performance data directly from

Meta Ads Manager

(thumbstop, hold rate, hit rate, etc.)

• Write high-converting

UGC scripts, video briefs, and static concepts

• Identify insights that reshape creative direction and unlock new growth

Production \& Creative Operations

• Own the

end-to-end creative workflow

across multiple accounts

• Manage UGC pipelines: casting, briefing, production, and QC
• Build structured testing frameworks that compound learning over time
• Document SOPs, templates, and quality standards to scale output

Client Ownership

• Lead all

creative-only client relationships

• Translate performance into

business narratives tied to revenue, MER, and growth

• Partner with Growth Strategists on integrated accounts (creative × media alignment)

Team Leadership

• Manage senior strategists and editors through

hands-on coaching

• Lead by example: writing briefs, reviewing data, walking through decisions
• Own team performance and help scale the department through hiring and development

AI-Augmented Output

• Use tools like

ChatGPT and Claude

to accelerate research, ideation, and production

• Set the standard for

AI-driven creative workflows

across the team

WHO YOU ARE

• 5\+ years in creative strategy for performance marketing (Meta/TikTok focus)
• 2\+ years leading and developing creative teams
• Strong in

Ads Manager \+ creative analytics

• you validate instincts with data
• Proven track record of writing

high-converting briefs and scripts

• Comfortable leading client relationships and presenting strategy tied to business outcomes
• You build

systems, playbooks, and frameworks

• not just one-off solutions

STRONG SIGNALS

• Experience with tools like Motion, Foreplay, or CreativeOS
• Background in video editing or production (you give precise feedback)
• Advanced use of AI for creative workflows and research
• Experience in high-volume creative testing environments

THIS ROLE ISN’T FOR YOU IF

• You’re looking for a

pure creative strategy role without operational ownership

• You prefer structured environments with clearly defined scopes
• You manage from a distance instead of staying close to the work
• You rely on instinct without validating it through data
• You’ve only worked in large agencies with highly specialized roles