Demand generation manager QSR/FSR UK

What if your next career adventure started at Mapal?

🚀

We're on an exciting journey to scale our business from

€40M to €100M

, and Marketing has a key role to play in making it happen.

Are you a strategic thinker who loves turning ideas into action? Do you enjoy combining data, creativity and experimentation to drive measurable business growth? Are you ready to take ownership of high-impact initiatives in an international B2B SaaS environment?

Then this opportunity could be just what you're looking for!

🚀

Your responsibilities will focus on seven key areas:

📈 Pipeline growth \& conversion

• Build and execute demand generation programmes to increase qualified pipeline and improve conversion across the funnel.
• Use data, insights and experimentation to identify what works, scale successful initiatives and continuously optimise performance.

🌍 Market \& ICP expansion

• Identify and unlock opportunities in new markets, customer segments and Ideal Customer Profiles (ICPs).
• Develop targeted growth plans that align global priorities with local market needs.

🤝 Cross-sell \& customer growth

• Partner with Product Marketing and Commercial teams to identify cross-sell opportunities within our existing customer base.
• Develop and launch campaigns that drive product adoption and generate additional revenue from existing customers.

🎯 Account-based marketing \& strategic accounts

• Design and execute targeted Account-Based Marketing (ABM) programmes for priority accounts.
• Work closely with Sales teams on account targeting, messaging, campaign execution and follow-up.

📊 Channel performance \& demand scaling

• Own and optimise the performance of our growth channels, including paid marketing, content-led initiatives, lifecycle marketing, partnerships and field marketing.
• Drive a data-driven approach to testing, attribution, optimisation and budget allocation.

💡 Growth programmes \& operational excellence

• Lead complex, cross-functional projects, including website improvements, campaign launches, reporting frameworks and process optimisation.
• Strengthen Marketing's contribution to revenue through effective execution and continuous improvement.

🚀 Team leadership \& cross-functional collaboration

• Support and develop high-performing talent within the Growth Marketing function.
• Build strong relationships with Sales, RevOps, Customer Success, Product Marketing and external agency partners to ensure alignment, coordinated execution and shared accountability.

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And what about you?

Beyond your experience, we're looking for someone who combines

strategic thinking, a hands-on mindset and a genuine passion for driving growth.

You enjoy taking ownership, challenging the status quo and working with different teams to turn ambitious goals into measurable results.

What you'll bring:

• At least

8 years of experience

in Growth Marketing, Demand Generation or Performance Marketing within a B2B SaaS environment.

• A proven track record of generating pipeline and delivering measurable revenue impact.
• A strategic mindset combined with a hands-on approach to execution.
• Strong analytical skills and the ability to turn data into actionable decisions.
• Experience leading cross-functional growth initiatives.
• The ability to navigate international markets and balance global priorities with regional needs.
• Excellent communication, stakeholder management and a strong sense of ownership.

And above all, you're someone who enjoys making things happen, collaborating with others and finding new ways to drive performance!

💜

Why join Mapal?

Because your next role should be about more than just a job. It's about making an impact, growing professionally and being part of something exciting!

Make an impact:

Play a key role in scaling Mapal from €40M to €100M and beyond.

Exciting projects:

Lead strategic initiatives, from brand repositioning and website transformation to ABM programmes.

Great people:

Join an ambitious, collaborative team and work alongside experienced Marketing leaders.

International exposure:

Expand your scope and help accelerate growth across multiple markets.

A culture of ownership:

Be part of a company that values creativity, accountability and results.

✨

Ready to join us?

If you're excited about building scalable growth programmes, driving commercial impact and helping shape the future of an international SaaS business,

we'd love to hear from you!

And if you don't tick every single box but believe you could bring something valuable to the team, don't hesitate to apply.

Your next adventure could start right here at Mapal!

💜