Field Marketing Manager - Dallas / Fort Worth, TX

ABOUT BEER GIRL

Beer Girl is an independently owned, fast-growing beer brand built on authenticity, hustle, and

community. We believe the best brands are built in real life, through shared experiences,

meaningful connections, and showing up where it matters most.

We empower our team to think independently, take smart risks, and bring the brand to life in

creative ways. We value ownership, energy, and momentum.

WHO WE’RE LOOKING FOR

We’re looking for someone who thrives in the field, someone who can both create demand and

capitalize on it.

Someone who:

• Loves being out in market, building relationships and creating experiences
• Understands that great marketing drives sales, and knows how to connect the two
• Is proactive in identifying new account opportunities (especially on-premise)
• Thinks creatively about how to drive velocity through activations
• Is energized by nights, weekends, and fast-paced environments
• Takes ownership and follows through
• Detail oriented and efficient with time management

THE ROLE

Field Marketing Manager - Dallas / Fort Worth

Beer Girl is hiring a Field Marketing Manager to lead grassroots brand building and in-market

activations across the Dallas–Fort Worth area - while directly supporting distribution growth and

account velocity.This role sits at the intersection of marketing \+ sales, focused on getting Beer Girl into the right

accounts and then driving pull-through through high-impact activations.

WHAT YOU’LL DO

Lead Field Marketing \& Activations

• Plan and execute weekly samplings, demos, and events across on-premise and retail accounts
• Build a consistent calendar of grassroots activations that put Beer Girl directly in consumers’ hands
• Bring the brand to life through creative, high-energy executions

Drive Distribution \& Velocity Through the Field

• Work closely with distributor team to identify priority accounts and new opportunities particularly in the on-premise
• Help open new accounts by getting Beer Girl in front of decision makers and supporting placements alongside distributor
• Own performance in market by focusing on both: New placements: generating demand through events, tastings, and relationships. Existing accounts: identifying where Beer Girl is sold and executing activations to increase velocity
• Execute targeted samplings, demos, and promotions that drive sell-through, repeat orders, and long-term success
• Act as a true partner to distributor - bringing energy, ideas, and execution that directly impact performance

Manage \& Lead Brand Ambassadors

• Recruit, schedule, and manage a team of Brand Ambassadors
• Ensure all samplings and activations are executed at a high level
• Train ambassadors to confidently represent Beer Girl and drive engagement

Own Local Strategy \& Cross-Functional Execution

• Partner closely with Beer Girl’s digital marketing and POS teams to develop market-specific strategies that drive both awareness and sales
• Help connect the dots between what’s happening online, in-store, and in-market to ensure a cohesive brand presence
• Provide real-time feedback from the field to inform digital campaigns, content, and POS development
• Take full ownership of market execution - ensuring strategies are not just planned, but brought to life effectively on the ground

Be the Eyes \& Ears of the Market

• Continuously identify new opportunities for placements, events, and partnerships
• Build strong relationships with bar managers, buyers, and local influencers
• Provide real-time feedback on what’s working and where to focus

DAY IN THE LIFE

This is a highly field-based role (80%\+ in-market), blending brand building with real business

impact.

You might:

• Host a retail tasting or on-premise sampling
• Meet with a distributor rep to target new accounts
• Drop into existing accounts to support velocity with an activation
• Coordinate a college campus or local event
• Set up a bar spend to drive trial and repeat orders

Success in this role means not just showing up, but turning every activation into measurable

momentum for the brand.

Flexibility is key - early mornings, late nights, and weekends are all part of building a brand people love!!