Manager - Brand Management Ecommerce

Role Overview :

We are looking for a strategic and growth-oriented Manager to lead the Ecommerce - Brand Management portfolio for our Beauty Private Label brands. In this leadership role, you will be responsible for driving top-line revenue, shaping long-term brand strategy, and overseeing end-to-end execution across digital and retail touchpoints. You will serve as the primary custodian for brand profitability, inventory health, and cross-functional alignment. The ideal candidate will possess sharp analytical acumen, excellent stakeholder management skills, and a proven track record of scaling consumer brands through data-driven intervention and team leadership.

Key Responsibilities :

Revenue Targets \& Commercial Growth

• Target Achievement:

Drive annual revenue goals for Private Label Beauty brands through strategic resource allocation and P\&L ownership.

• Campaign Execution:

Ideate and execute high-impact brand events to spike Daily Run Rate (DRR) and expand market share (%MS).

• NPD \& Launches:

Strategically launch new SKUs to establish a dominant presence in frontier product categories.

• Growth Initiatives:

Optimize pricing models, catalog architecture, and PLA performance ($CTR$/$ROAS$) alongside data-backed NPD recommendations.

• Performance Tracking:

Institutionalize daily, weekly, monthly, and quarterly trackers for real-time course correction and executive reporting.

• Daily Operations:

Oversee the flawless execution of homepage uploads, cart rules, and curations to eliminate revenue leakage and opportunity loss.

Homepage Planning \& Share of Voice (SOV)

• SOV Management:

Allocate homepage real estate (clicks/impressions) equitably based on brand revenue contributions and ROI metrics.

• Performance Monitoring:

Review homepage $CTRs$ continuously, implementing immediate corrective actions and algorithmic tweaks for performance dips.

• Strategic Event Planning:

Architect monthly marketing calendars featuring primary spotlights, high-velocity launches, and marquee takeovers.

• Executive Stakeholder Negotiation:

Partner with central site teams, product managers, and external vendors to secure premium visibility assets beyond BAU slots.

• Site Quality Control (QC):

Enforce strict visual, offer, and product uniformity across the Homepage and Category Landing Pages (CLPs) to maintain premium brand identity.

Discount \& Margin Management

• P\&L and Target Compliance:

Manage promotional frameworks to safeguard gross margins while meeting annual net discount percentage targets.

• Market Competitiveness:

Monitor and align Selling Price (SP) and Display Price (DP) against core market competitors to maintain an aggressive competitive edge.

• Governance \& Strategy Alignment:

Ensure all active regional and national campaigns run strictly within pre-approved discounting boundaries.

• Financial Budget Audits:

Conduct rigorous, regular checks on actual vs. budgeted discount spend to prevent financial breaches and margin dilution.

Supply Chain \& Inventory Health

• Inventory Governance:

Maintain optimal stock health across all Private Label brands based on Sell-Through rates, Weeks of Supply (WOS), and Aging metrics.

• Launch Forecasting:

Provide highly accurate demand projections to supply chain partners to ensure seamless warehouse inwarding for new launches.

• S\&OP Event Stocking:

Lead Sales and Operations Planning (S\&OP) to secure normal SKUs, Gift With Purchases (GWPs), and combo units (e.g., Slash \& Save) for BAU and marquee sales.

• Asset Liquidation:

Strategy-plan and execute targeted discount levels and bundling strategies to rapidly clear slow-moving and Clear-To-End (CTE) inventory.

Strategic Governance \& Channel Management

• Omnichannel Integration:

Coordinate cross-functionally with SCM, Category, and Offline Retail teams (General Trade/Modern Trade) to ensure 360-degree launch synchronization and creative alignment.

• Market Insights \& BI:

Drive the production of quarterly trend analyses and monthly brand case studies to unlock incremental, untapped sales opportunities.

• Process Automation:

Identify bottlenecks in the current operational workflow and collaborate with tech/product teams to automate repetitive cataloging and tracking tasks.

Team Leadership \& People Management

• Talent Development \& Mentorship:

Hire, mentor, and build a high-performing brand management team, fostering a culture of accountability and data-driven decision-making.

• Resource Allocation \& OKRs:

Define clear KPIs/OKRs for team members, aligning individual outputs with macro-level brand and revenue objectives.

• Operational Resilience:

Formulate comprehensive cross-training frameworks and standard operating procedures (SOPs) to ensure 100% operational continuity during peak periods or transitions.

• Performance Evaluation:

Conduct regular performance reviews, identify skill gaps, and implement targeted training modules to accelerate the career trajectory of direct reports.

Knowledge and Skill/Qualification Requirements :

• MBA/PGDM with 3–5 years of experience in Marketing, Category, Brand Management.
• E-commerce \& Brand Literacy:

Deep understanding of online beauty retail, e-commerce metrics (CTR, ROAS, SOV, DRR), and competitive market landscapes.

• Analytical Prowess:

Ability to transform daily trackers, revenue data, and inventory reports into actionable commercial strategies.

• Cross-Functional Collaboration:

Strong interpersonal skills to seamlessly align with Supply Chain (SCM), Retail, Category, and Central Site teams.

• Operational Excellence:

High attention to detail regarding visual merchandising, site quality control, and discount compliance.