Performance Marketing Manager

Performance Marketing Manager – B2B Demand Generation – Up to £75k \+ bonus - Hybrid (Reading)

Our client is a leading UK infrastructure organisation entering a major phase of growth, innovation and category expansion. They’re looking for a Performance Marketing Manager who can take full ownership of demand generation strategy and performance campaign execution, designing integrated, high‑impact programmes that drive measurable pipeline contribution across core propositions, new product launches and enterprise growth initiatives.

This role blends strategic thinking with hands‑on performance craft: developing campaign architecture, audience targeting, messaging strategy and creative testing frameworks, then executing and optimising campaigns through insight‑led iteration.

The Role

You’ll lead the end‑to‑end demand generation strategy, translating commercial priorities into integrated, performance‑led campaigns that deliver both brand cut‑through and pipeline impact. You’ll shape audience segmentation, messaging hierarchy, channel mix and conversion pathways, while partnering closely with Sales, Brand, Content and Digital teams to ensure campaigns land with clarity and commercial intent. This is a high‑ownership role where you’ll design, launch, optimise and continuously improve campaigns that compete externally and deliver standout results.

What You’ll Do

• Own demand generation and performance campaign strategy

across core propositions, new products and vertical growth

• Translate commercial priorities into integrated campaigns

including segmentation, messaging and channel architecture

• Set performance standards

for conversion, lead quality and pipeline contribution

• Define creative requirements

including angles, hypotheses and variant strategy

• Align with Sales leadership

on targeting, lead quality and follow‑up expectations

• Design and deliver high‑impact campaigns

with strong propositions, creative direction and multi‑channel activation

• Lead end‑to‑end campaign management

including launch readiness, execution cadence and optimisation cycles

• Run a disciplined test‑and‑learn engine

across creative, messaging and audience segments

• Collaborate cross‑functionally

with Content, Brand, Digital Growth and Martech teams

• Produce performance reporting

including weekly dashboards, post‑mortems and quarterly insights

What You’ll Bring

• Strong experience in B2B demand generation and end‑to‑end performance campaign ownership
• Expertise in campaign architecture, channel orchestration and buying‑group insight
• Proven ability to optimise campaigns through creative testing, conversion improvement and audience performance analysis
• A commercial mindset with the ability to deliver both standout creative and measurable growth outcomes
• Excellent briefing skills, able to direct copy and creative toward clear performance goals
• Experience partnering with Sales, Product and Brand teams to align on targeting, messaging and pipeline impact

Why Join Our Client?

• Competitive salary \+ strong bonus structure
• 30 days’ annual leave
• Competitive pension \+ life insurance
• Hybrid working for better work‑life balance
• Private medical insurance (including dental \& optical)
• Cycle to Work scheme, Electric Car scheme, retail discounts
• Generous refer‑a‑friend programme

If you’re an ambitious, results-driven

Paid Media specialist, Performance Marketing Manager, Paid Digital Marketing Manage

r who would like to join a thriving, friendly and forward thinking organisation, send us your CV today

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To ensure that your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn ad*

vert. Due to the volume of response that we receive, we may not be able to respond individually to every applicant but will contact you within 5 working days if your application has been succes

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***l.Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups. If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. We are committed to supporting candidates who may need alternative arrangements. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview pro*

cess.We are required to verify that candidates and employees meet the eligibility criteria to reside and work in the location specified. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this loca

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