Digital Marketing Specialist

About the Company

Schier is the leading manufacturer of grease interceptors for commercial kitchens in the United States. While you may have never heard our name, odds are great that you've walked over the top of one of our products -- probably today. Over the last 20 years, we have earned the reputation as the product and knowledge leader in our field. US sewers are aging poorly, and kitchen waste (food scraps and grease) is the leading cause of sewer problems: clogs, overflows, and capacity reduction. The resulting maintenance and repair costs taxpayers hundreds of millions of dollars each year. Schier takes a unique and comprehensive approach to minimize this problem, and our dual commitment to environmental stewardship and fiscal prudence goes hand-in-hand. By blocking food waste from the sewer and preventing damage, we not only extend the life of sewers and save taxpayers tens of millions of dollars annually but also contribute to a healthier and cleaner environment.

About the Role

We are looking for an experienced Digital Marketing Specialist to manage and execute our online marketing strategy within Schier’s Agile marketing department. This position will report directly to the Marketing Manager and play a key role in helping the company effectively reach targeted audiences to grow the brand and achieve business objectives.

Responsibilities

• Drive Schier’s online marketing strategy, guided by customer funnels focused on brand promotion and sales growth.
• Areas of oversight include websites, blog, email, social media, YouTube, advertising and search.
• Identify and pursue unique campaign opportunities that will promote Schier’s value propositions to our multiple targeted audiences.
• Measure and analyze content performance, making recommendations for necessary adjustments.
• Serve as a digital marketing specialist with the ability to contribute across the broader marketing ecosystem.
• Work in a highly collaborative environment, focusing on digital content and campaigns with the ability and flexibility to contribute to general marketing needs, backing up the skill sets of different specialists within the marketing team.
• Use project management software to plan and schedule content delivery.
• Coordinate and communicate effectively with creative team members (offering clear direction and feedback) and subject matter experts to build effective campaigns.
• Track the results of digital marketing efforts and build monthly reports to internal stakeholders.
• Regularly touch base with other Schier business areas and outside vendors.

Qualifications

• Bachelor's degree in marketing, communications or a related field OR equivalent work experience (at least 5 years) in digital marketing.

Required Skills

• Strong understanding of SEO, PPC, UTM and Google Analytics.
• Experience with CRM, marketing automation tools and email nurturing journeys.
• Ability to track, measure and report content/campaign performance, and communicate it clearly to various stakeholders.
• Superb attention to detail, organized, and able to work under tight deadlines. Grammar and spelling should be a strong-suit.
• Strong problem-solving skills with a proactive approach to challenges.
• Campaign portfolio that demonstrates funnel-stage specific touchpoints, assets and CTAs intended to drive customer actions to achieve campaign goals.
• Ability to design on-brand content using Adobe software and/or Canva, with the approval of manager or senior-level team members.
• Accept feedback and constructive criticism humbly in the spirit of learning and continuous improvement.

Preferred Skills

• Experience with Salesforce CRM and Marketing Cloud Account Engagement.
• Basic HTML knowledge.
• Experience in B2B marketing.
• Understands Agile/Scrum project management framework.
• Base-level experience with shooting \& editing photo/video.

Pay range and compensation package

Our compensation approach is informed by our employee-service focus, and balances time-off, pace, pay, and benefits, including the unique wealth-building opportunity of our 100% ESOP structure.

Equal Opportunity Statement

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

If you are interested in this position, please email your resume and cover letter to: [email protected]

Please note, Schier does not offer sponsorship of job applicants for employment-based visas or any other work authorization at this time. Any offer of employment with Schier is contingent on a successful criminal background check and drug screen.