Marketing Manager

Growth Marketing Manager

📍 Remote (North America Preferred)

Base Salary \+ Performance Bonus

We're partnering with an ambitious, high-growth healthcare technology company that's building the infrastructure powering the next generation of telehealth businesses.

This is an opportunity to join early, work directly with the founders, and take ownership of the entire demand generation engine.

If you're someone who thinks commercially, loves experimentation, and gets excited by pipeline generation rather than vanity metrics, this role could be a great fit.

The Opportunity

This is not a traditional marketing role.

You'll own the top of the funnel and be responsible for generating qualified opportunities for the sales team through a combination of outbound, paid acquisition, partnerships, and funnel optimisation.

You'll have the freedom to test, build, iterate, and scale acquisition channels while working closely with leadership to drive revenue growth.

What You'll Be Doing

Outbound \& Lead Generation

• Build and manage cold email campaigns
• Create and refine targeted prospect lists
• Research and identify key decision-makers
• Manage outreach infrastructure and deliverability
• Continuously improve response and meeting conversion rates
• Develop scalable outbound systems and processes

LinkedIn \& Social Selling

• Launch and optimise LinkedIn outbound campaigns
• Test messaging and positioning strategies
• Build automated workflows and prospecting sequences
• Generate conversations with senior decision-makers

Paid Acquisition

• Manage LinkedIn and Google advertising campaigns
• Test new acquisition channels and audience segments
• Optimise cost per lead and cost per booked meeting
• Analyse campaign performance and ROI

Partnerships \& Referral Growth

• Build relationships with consultants, agencies, and industry partners
• Develop referral programmes
• Identify strategic growth partnerships
• Expand indirect acquisition channels

Funnel Optimisation

• Improve landing page performance and conversion rates
• Develop lead magnets, case studies, and campaign assets
• Work closely with designers and developers
• Increase demo booking conversion across the funnel

CRM \& Analytics

• Own CRM management and reporting
• Track attribution, pipeline progression, and conversion metrics
• Build dashboards and reporting frameworks
• Provide weekly insights on growth performance

What Success Looks Like

First 30 Days

• Learn the product, market, and customer profile
• Build outbound infrastructure and prospect databases
• Launch initial campaigns across key channels

First 60 Days

• Generate a steady flow of qualified meetings
• Run multiple acquisition channels simultaneously
• Establish reporting and measurement frameworks

First 90 Days

• Deliver predictable demo generation
• Build repeatable and scalable growth systems
• Become a key contributor to pipeline creation and revenue growth

What We're Looking For

Essential

• 2\+ years in Growth Marketing, Demand Generation, Lead Generation, or B2B Marketing
• Experience running cold outbound email campaigns
• Experience building prospect lists and outbound workflows
• Strong LinkedIn prospecting experience
• Excellent copywriting and messaging skills
• Strong analytical mindset
• Comfortable operating in a fast-paced startup environment

Nice to Have

• Telehealth or Healthcare SaaS experience
• Direct-to-Consumer (DTC) marketing experience
• Direct-response marketing background
• Experience with Clay, Apollo, Instantly, Smartlead, or HubSpot
• Experience using AI tools to enhance outbound and growth efforts

Who Will Thrive Here?

You'll likely be successful if you:

• Think like an owner rather than an employee
• Love testing, experimentation, and iteration
• Are obsessed with growth, pipeline, and commercial outcomes
• Enjoy building systems from scratch
• Work well with autonomy and minimal oversight
• Naturally look for ways to automate and scale processes

Why Apply?

• Work directly with experienced founders
• High-impact role with significant ownership
• Opportunity to shape the growth function from the ground up
• Fast-growing industry with strong market demand
• Clear progression opportunities as the company scales
• Performance-based upside tied to business growth

📩 If you're interested in learning more, feel free to apply or reach out directly for a confidential conversation.