SEO Optimization Specialist

Description:

SEARCH ENGINE OPTIMIZATION (SEO) SPECIALIST

Role Summary

We are looking for an SEO Optimization Specialist who can own organic search performance end-to-end while working directly with clients. This role is not about surface-level SEO or generic reporting. You will be responsible for diagnosing SEO issues, implementing optimizations, explaining tradeoffs to clients, and showing measurable progress over time.

You should be equally comfortable inside Google Search Console as you are on a client call explaining why rankings moved or did not.

Core Responsibilities

Client Management and Communication

• Serve as the primary SEO point of contact for assigned clients
• Translate technical SEO findings into clear, actionable explanations clients can understand
• Set realistic SEO expectations and timelines based on data, not promises
• Lead SEO review calls and written performance updates
• Push back when client requests conflict with SEO best practices, using evidence

Technical SEO

• Audit websites for crawlability, indexation, site structure, and performance issues
• Diagnose and resolve issues related to:

+ Index bloat and crawl budget waste

+ Canonicalization, redirects, and duplicate content

+ Core Web Vitals and page speed

+ XML sitemaps and robots.txt

• Work with developers or internal teams to implement fixes correctly

On-Page and Content Optimization

• Optimize pages for search intent, not just keywords
• Improve title tags, meta descriptions, headings, internal linking, and schema
• Identify thin, competing, or underperforming pages and recommend consolidation or pruning
• Guide content strategy for local and hyperlocal SEO when applicable

Local SEO (If Applicable)

• Optimize Google Business Profiles
• Improve local landing pages and location-based content
• Ensure NAP consistency and local ranking signals

Reporting and Analysis

• Monitor performance using:

+ Google Search Console

+ Google Analytics (GA4)

+ SEO tools (Ahrefs, SEMrush, Screaming Frog, or similar)

• Analyze trends in impressions, clicks, rankings, and conversions
• Explain causation vs correlation clearly to clients
• Use data to justify next actions, not just describe past performance

What success looks like

• Clients understand what is happening with their SEO and why
• Technical SEO issues are identified early and resolved correctly
• Organic visibility improves steadily, not randomly
• Fewer reactive conversations, more strategic ones
• SEO recommendations are trusted and acted on

Requirements:

Required Skills and Experience

• 3\+ years of hands-on SEO experience with real traffic and ranking responsibility
• Proven experience working directly with clients
• Strong technical SEO foundation
• Clear written and verbal communication skills
• Ability to explain complex SEO topics without jargon
• Comfortable challenging assumptions and defending recommendations with data
• Experience collaborating with developers, designers, or product teams

Preferred qualifications

• Experience with multi-location or real estate websites
• Familiarity with CMS platforms (WordPress, custom CMS, IDX-based sites, etc.)
• Understanding of how SEO interacts with paid search and CRO
• Experience managing large sites with thousands of indexed pages