Assistant Marketing Manager/Marketing Manager

Position Overview

The Manager, Marketing \& CRM drives the execution of integrated, data-informed go-to-market strategies across the full customer lifecycle in North America. This role unifies brand storytelling and client engagement to deliver seamless 360° activations -from product launch through post-campaign client retention - ensuring each initiative strengthens brand equity, deepens client relationships, and drives commercial performance.

Serving as a key connector across functions, this role translates strategy into execution by aligning campaigns, client engagement programs, and performance insights across all channels and touchpoints. The Manager plays a critical role in evolving how the organization activates clients, leveraging CRM, customer insights, and cross-functional collaboration to fuel sustainable business growth.

Key Responsibilities

Integrated Campaign \& Client Activation

• Lead the execution of 360° go-to-market plans for product launches, collections, and strategic initiatives, ensuring alignment across brand storytelling, client targeting, and post-campaign engagement.
• Partner cross-functionally with PR/Communications, Media, Visual Merchandising, CRM, Education, Sales, Retail, and E-commerce to deliver cohesive, insight-driven activations across all channels.
• Support the development and execution of innovations, re-innovations, and regional programs, adapting global strategy to local market dynamics while maintaining brand integrity.
• Drive launch readiness and execution across distribution channels, including events, retail activation, and supporting materials.

Customer Strategy, CRM \& Insights

• Develop and execute client engagement strategies that drive acquisition, retention, loyalty, and customer lifetime value, with a strong focus on recruitment.
• Leverage segmentation, CRM analytics, and campaign performance insights to inform targeting, optimize engagement, and strengthen overall campaign effectiveness.
• Partner with Retail, Sales, and E-commerce to embed clienteling and CRM-driven insights into the broader customer journey.
• Ensure CRM initiatives are fully integrated into marketing activations to deliver a seamless and personalized client experience.

Planning, Forecasting \& Operational Excellence

• Support sales and marketing planning cycles, including forecasting for new launches and core business (e.g., Marketing Book and OMP), ensuring alignment across stakeholders.
• Oversee launch support strategy (testers, samples, collateral, and promotional assets), ensuring timely availability across all channels.
• Manage product comps procurement and partner with Supply Chain and Sales Administration to ensure effective allocation and on-time delivery.
• Develop and distribute key launch materials (Promo Notes, Launch Book assets), ensuring clarity and consistency across teams.

Performance, Insights \& Continuous Optimization

• Monitor competitive landscape, market trends, and customer behavior to identify opportunities for growth and differentiation.
• Analyze campaign, launch, and client engagement performance to generate actionable insights and continuously optimize future activations.
• Support a test-and-learn approach, using data to refine strategies across both marketing and client engagement initiatives.

Qualifications \& Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–8 years of experience in marketing, CRM, product launches / 360 integrated marketing, or omnichannel campaign management, preferably within luxury beauty, prestige retail, or consumer goods.
• Strong understanding of CRM, customer segmentation, forecasting, and product launch execution.
• Strong analytical, organizational, project management, and cross-functional collaboration skills.

Additional Information

Chantecaille Beaute Inc. uses the published salary range as a guideline to provide our future employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Chantecaille confidentially protects personal information provided during the application process in accordance with EEO guidelines and Privacy laws.