Area Sales Manager (Institutional Sales)

Company Description

Aditya Birla Group, a global conglomerate with a legacy of over 165 years, operates in more than 41 countries and across diverse industries including aluminium rolling, cement, financial services, fashion, hospitality, and more. With a market cap exceeding US$ 100Bn, the group is committed to innovation, customer-centricity, and societal upliftment, impacting millions worldwide through its community initiatives. Recent expansions into branded retail jewellery, premium dining, paints, and B2B e-commerce reflect the group’s dynamic growth and industry leadership. Guided by its philosophy of being "A Force for Good," Aditya Birla Group continues to enrich lives globally. This job role is for Birla Opus -

a fast-growing, innovative startup within the Aditya Birla Group. With a bold ambition to clock 10K Crs in revenue and reach breakeven by FY28, we are building a dynamic sales team to drive market expansion, aiming for rapid growth and leadership in the Indian paint sector.

Role Description

This is a full-time, on-site role located in Hyderabad for an Area Sales Manager (Institutional Sales) for Birla Opus. The Area Sales Manager will be responsible for developing and executing sales strategies to achieve revenue and market expansion goals in the institutional segment. Core responsibilities include building and maintaining strong relationships with key accounts, builders and painting contractors, identifying new business opportunities in various segments, managing sales pipelines, and ensuring customer satisfaction. The role also involves market analysis, collaboration with cross-functional teams, and achievement of sales targets through effective planning and resource optimization.

Qualifications

• Strong sales expertise with skills in business development, sales strategy planning, and key account management, sales pipeline management.
• Experience in team management and cross-functional collaboration for achieving business objectives.
• Proven ability in relationship building, stakeholder communication, and customer engagement.
• Analytical and data-driven decision-making skills, with a focus on market analysis and trend identification.
• Knowledge of institutional sales, preferably within building materials, industrial or related sectors.
• Bachelor’s degree in Business Administration, Marketing, or a relevant field. MBA is preferred.
• Excellent verbal and written communication skills, combined with organizational and problem-solving abilities.
• Willingness to do extensive travel (locally) and adaptable to a dynamic work environment.