Assistant Manager - Brand Strategy

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1\.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries To know more, visit www.godrejindustries.com

About Godrej Properties Limited (GPL)

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability. To know more, visit www.godrejproperties.com

About the role

The incumbent will be responsible for planning and executing integrated brand and marketing communication initiatives to strengthen Godrej Properties' brand equity and ensure a consistent brand experience across customer touchpoints. The role will drive brand storytelling through impactful campaigns, social media, digital content, films, marketing collaterals, and on-ground activations while collaborating with internal stakeholders and external agencies to deliver compelling brand experiences.

Roles \& Responsibilities

A. Social Media \& Brand Assets

· Drive Godrej Properties' brand narrative through ATL/BTL across owned channels through impactful visual storytelling.

· Conceptualize and manage brand assets including AVs, brand films, project videos, customer testimonials, leadership communication, newsletters, and social media content.

· Ensure consistency in messaging, visual identity, and brand guidelines across all marketing collaterals.

B. Content Economy \& Influencer Collaborations

· Build and manage the brand's content ecosystem to amplify reach and shape consumer perception.

· Identify, onboard, and manage influencer and creator partnerships aligned with the brand strategy.

· Develop integrated content campaigns that drive engagement, brand affinity, and thought leadership across digital platforms.

C. Online Reputation Management (ORM)

· Monitor brand conversations and sentiment across social media, review platforms, and digital channels.

· Work with ORM agencies to manage customer conversations, ensure timely issue resolution, and mitigate reputation risks.

· Generate insights from digital chatter to strengthen brand perception and improve customer experience.

D. Brand Experiences

· Create consistent and immersive brand experiences across sales offices and customer touchpoints.

· Conceptualize and execute activations, and milestone events that reinforce the Godrej Properties brand.

E. Agency \& Stakeholder Management

· Manage creative, digital, PR, ORM, production, and event agencies to ensure high-quality and timely execution.

· Collaborate with Sales, CRM, Design, Product, Digital, and Zonal Marketing teams to deliver integrated marketing initiatives.

Who We Are Looking For :

Qualification:

· MBA/Postgraduate in Marketing, Brand Management, Mass Communication, or a related field.

· 1-3 years of experience in brand management, marketing communications, or integrated marketing.

· Experience managing brand campaigns, social media, content creation, and marketing collaterals.

· Hands-on experience with brand films, digital content, and agency management.

· Strong project management, stakeholder management, communication, and analytical skills.