Demand Generation Manager

KEY RESPONSIBILITIES

• Develop and execute demand generation strategies that support client growth objectives, increase market visibility, and generate a consistent pipeline of qualified leads.
• Lead the end-to-end delivery of multi-channel campaigns — including ABM, events, thought leadership and digital — focused on acquisition, engagement, and lead conversion.
• Work closely with stakeholders and client teams (including Sales, Channel and Product) to build campaigns aligned to shared business objectives and priorities.
• Actively participate in campaign kick-off meetings and go-to-market planning with clients, bringing insights around timing, tactics, and audience segmentation.
• Ensure seamless lead handoff and alignment with client Sales teams, with clarity around lead qualification criteria and campaign intent.
• Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
• Identify and act on opportunities to improve campaign efficiency and effectiveness, whether through creative testing, targeting refinements, or new channel opportunities.

POSITION’S SPECIFICATIONS

Qualifications

• Degree level or higher, Marketing, Comms or Business

Experience

• 3-5 years of experience in similar marketing or demand generation roles within a technology company or agency environment.
• Experience building and driving campaigns end-to-end from concept to execution.
• Strong commercial acumen.
• Experience in customer engagement, retention and/or lifecycle management roles.
• Experience working with marketing automation platforms such as Pardot or Salesforce.
• Experience with NPS program is desirable.
• Product marketing experience.

Capabilities

• Communication:

Excellent verbal and written communication skills

• Innovation:

Resourceful with ability to think outside the box

• Independence:

Highly motivated, able to work independently with minimal supervision

• Team Player:

Strong collaborator, able to influence and manage across multiple stakeholders

• Problem Solving:

Self-starter