Lifecycle & Affiliate Marketing Manager

About Sona

Sona is transforming the way ultrasound providers share images with patients. Our HIPAA-compliant platform enables practices to securely send ultrasound images and video clips directly from their ultrasound machine to a patient's phone in seconds.

Today, more than 100 healthcare providers use Sona to deliver a better patient experience, helping hundreds of thousands of families securely view and share one of life's most meaningful moments.

We're growing quickly and are continuing to expand beyond patient engagement into consumer commerce. We're looking for someone to join our team to help build and scale the campaigns that support our families throughout pregnancy and early parenthood while growing a meaningful new affiliate revenue channel for Sona.

About the Role

As our Lifecycle \& Affiliate Marketing Manager, you'll build and grow Sona's affiliate marketing program while optimizing the lifecycle campaigns that engage hundreds of thousands of expecting families.

Reporting to our Chief Growth Officer, you'll work closely together to help families discover products and services they'll genuinely value while creating a meaningful new revenue stream for Sona.

This is a highly cross-functional role that blends affiliate marketing, lifecycle marketing, analytics, and content. You'll own the day-to-day execution of our affiliate program, optimize our email and in-app experiences, and continuously test new ways to increase engagement, conversions, and revenue. We're looking for someone who enjoys experimenting, measuring results, and helping shape strategy as the business grows.

What You Will Do...

Affiliate Marketing \& Revenue

• Own the day-to-day execution and performance of Sona's affiliate marketing program
• Identify and evaluate new affiliate partnership opportunities
• Work with the Chief Growth Officer to onboard and launch new affiliate partners
• Manage ongoing affiliate partner relationships and campaign execution
• Optimize affiliate placements throughout the Sona app and lifecycle email campaigns
• Own affiliate revenue reporting, conversion tracking, and performance optimization
• Recommend new monetization opportunities and initiatives to accelerate revenue growth
• Ensure partner exclusivity and contractual commitments are followed

Lifecycle Marketing

• Own Sona's lifecycle email campaigns from onboarding through postpartum
• Build and optimize automated email journeys
• Develop audience segmentation and personalized messaging
• Improve open rates, click-through rates, conversion rates, and affiliate performance
• Conduct A/B testing to continuously improve campaign results
• Develop lifecycle strategies that increase engagement, affiliate conversions, and long-term user retention

Content \& Consumer Engagement

• Write compelling email copy, subject lines, preview text, and calls-to-action
• Manage educational and promotional content throughout the Sona app
• Create engaging content that supports families throughout pregnancy and early parenthood
• Maintain Sona's editorial calendar
• Partner with our email designer to create engaging, high-performing campaigns

Analytics \& Optimization

• Measure affiliate revenue and campaign performance
• Analyze user engagement, conversion, and retention metrics
• Identify opportunities to improve engagement, monetization, and customer experience
• Present insights and recommendations based on data and experimentation

You'll Thrive Here If You...

• Have 3–6 years of experience in affiliate marketing, lifecycle marketing, growth marketing, email marketing, or a related role
• Have experience owning measurable revenue, conversion, or growth goals
• Are an exceptional writer with strong attention to detail
• Enjoy using data to improve marketing performance
• Are comfortable balancing creativity with analytical thinking
• Can work within brand exclusivity agreements and partnership guidelines where attention to detail is critical
• Are highly organized and comfortable managing multiple priorities
• Enjoy building new programs in a fast-paced startup environment

Bonus Points

• Experience managing affiliate marketing programs
• Experience marketing a consumer mobile app or subscription product
• Experience marketing to expecting parents or families
• Experience with ActiveCampaign, Customer.io, Braze, HubSpot, Klaviyo, or similar lifecycle marketing platforms
• Familiarity with Mixpanel, Google Analytics, or similar analytics tools
• Comfortable using AI tools to accelerate writing, campaign creation, research, and analysis

Why Join Sona?

• Build a new revenue channel from the ground up having a measurable growth impact
• Help shape the future of a fast-growing healthcare technology company
• Competitive salary, performance bonus, equity, and a flexible work environment

Compensation \& Benefits

• Base Salary

:

$90,000–$95,000 depending on experience

• Performance Bonus: Eligible for a quarterly or annual performance bonus based on affiliate revenue and engagement goals.
• Equity opportunity
• Health Benefits
• Paid time off

Sona is an equal opportunity employer. We value different backgrounds and perspectives and encourage qualified candidates to apply even if they do not meet every listed qualification.