Digital Experience Designer

GROFU is a growing company that operates a portfolio of brands across marketing, consumer products, e-commerce, local media, travel and other sectors.

Our culture is simple. Treat adults as adults.

We hire experienced, motivated professionals who take pride in their work and trust them to deliver without being micromanaged.

We are now hiring a Digital Experience Designer to take ownership of design and user experience across the group.

This is a senior role that combines strategic ownership with hands-on delivery across multiple brands.

You will be responsible for setting direction, but you will also be involved in the details.

Auditing interfaces, shaping design systems, working directly inside tools, and collaborating daily with developers and copywriters to execute properly.

The Role Specifics

Strategy and ownership

• Define and drive digital experience strategy across multiple brands within the group
• Prioritise activity based on commercial impact and growth potential
• Align design with wider business goals and product direction
• Provide clear roadmaps and practical next steps

Hands-on execution

• Conduct UX audits and oversee implementation
• Work directly with developers and marketing on structure, flows, performance, and site builds
• Map user journeys to commercial pages and refine on-site conversion
• Guide design production with clear user intent and structure
• Review and improve information architecture and interface consistency
• Stay close to behavioural data and make direct changes where needed

Collaboration

• Work closely with copywriters to ensure content and design perform commercially
• Collaborate with developers on build quality and front-end execution
• Support new brand launches with solid design foundations from day one
• Ensure experience thinking is embedded into marketing and development workflows

Performance and accountability

• Own experience KPIs across engagement, conversion, leads and revenue
• Report clearly to the founder and clients with direct insights and actions
• Focus on meaningful commercial outcomes rather than vanity metrics
• Adapt quickly when data shows something needs changing

Who We're After

You will be someone who:

• Has at least 5 years' digital design experience
• Has operated at a senior level but is still fully comfortable executing hands-on work
• Understands UX and UI in depth and can confidently brief developers
• Has strong commercial awareness and understands conversion-driven design
• Is confident working across multiple brands and sectors
• Takes ownership and does not need micromanagement
• Communicates clearly and directly
• Enjoys building systems but is equally happy working in the weeds

You should be as comfortable in Figma, a prototyping tool and CMS, as you are when discussing strategy.

What We Offer

• A central role in scaling across multiple sectors
• Direct access to the founder and influence over growth direction
• A high-trust environment with experienced colleagues
• A varied role across multiple brands rather than one narrow account
• Real responsibility and autonomy
• The opportunity to build the design foundations of a growing group

Job Types: Full-time, Permanent

Work Location: Hybrid - Monday, Tuesday and Thursday in-office days

Salary: DOE