Digital Experience Manager - SEO & CRO

About Glamnetic

Glamnetic is North America’s #1 Premium Press-On Nail Brand. Founded by Ann McFerran in 2019 with the invention of the world’s first 6-magnet lash, we’ve spent years setting the standard for what press-on nails can be: innovative, long-lasting, and salon-quality at a fraction of the price. With 400\+ trend-setting nail designs spanning every shape, length, and aesthetic, we’ve become the ultimate shortcut to stunning nails.

About the Role

We're seeking a strategic and data-driven Digital Experience Manager to lead our digital customer experience initiatives and organic growth strategy across web platforms. This role will sit at the critical intersection of SEO/AEO, merchandising, and development. You'll oversee our merchandising team, drive our conversion optimization program, architect seamless customer journeys across key web touch points. This role will report directly to the Sr. Director of eCommerce \& CRM.

This role reports directly to the Sr. Director of eCommerce \& CRM.

This position is full time. We are actively seeking candidates in California \& Florida.

What You'll Do

Digital Experience \& Conversion Optimization

• Design, test, and optimize end-to-end customer journeys across all digital touchpoints to maximize engagement \& CVR
• Lead the development and execution of a robust CRO program, including hypothesis generation, A/B and multivariate testing, personalization strategies, and data-driven iteration
• Establish measurement frameworks \& KPIs to evaluate digital experience performance and identify areas for improvement
• Partner with UX, analytics, \& development teams to implement experience enhancements that balance user needs with business objectives

Merchandising Leadership

• Oversee the merchandising team to ensure product presentation, categorization, and navigation align with both customer needs and SEO best practices
• Develop data-informed merchandising strategies that drive discoverability, engagement, CVR, and AOV
• Work with development teams to optimize product page templates, category structures, and filtering/faceting to enhance both user experience and search engine crawlability

SEO \& Answer Engine Optimization (AEO) Strategy

• Own and execute comprehensive SEO and AEO strategies to maximize organic search visibility, traffic, and revenue
• Conduct technical SEO audits and partner with web development teams to implement site architecture improvements, page speed optimization, structured data markup, and crawlability enhancements
• Develop and implement content strategies that align with search intent and capitalize on emerging AEO opportunities (featured snippets, AI overviews, voice search)
• Lead keyword research and competitive analysis to identify high-value opportunities, inform content \& influence merchandising priorities
• Monitor algorithm updates and adapt strategies proactively to maintain and improve organic performance
• Collaborate with eCommerce \& creative teams to ensure SEO best practices are integrated into all digital initiatives
• Track, analyze, and report on organic search \& AI search performance, identifying trends and optimization opportunities
• Build internal SEO and AEO capabilities by educating cross-functional teams on industry principles and requirements

Cross-Functional Partnership \& Influence

• Partner closely with development, merchandising and creative teams to translate strategy into creative briefs and technical requirements, ensuring proper collaboration, implementation and QA
• Collaborate with analytics teams to establish tracking, reporting, and insight generation
• Communicate strategy, performance, and recommendations to senior leadership

What You Bring

Qualifications

• 5\+ years of experience in digital experience, e-commerce, SEO, or digital product management roles with demonstrated impact on organic growth and conversion
• Proven SEO/AEO expertise including technical SEO, on-page optimization, content strategy, link building, and understanding of search engine algorithms
• Strong CRO background with experience managing testing programs and driving measurable improvements in conversion rates and revenue
• Technical fluency with ability to work effectively with both developers and non-technical stakeholders, understand site architecture, and translate business requirements into technical specifications
• Team leadership experience with ability to coach, develop, and inspire direct reports
• Analytical mindset with proficiency in Google Analytics (GA4), Google Search Console, SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.), and CRO platforms
• Data-driven decision maker who can translate complex data into clear insights and actionable strategies; interest/ability in utilizing AI to transform \& streamline reporting processes
• Excellent communicator capable of influencing cross-functional stakeholders and presenting to senior leadership
• Project management skills with ability to manage multiple priorities, timelines, and stakeholders simultaneously

Preferred Qualifications

• Background with Shopify Plus or similar e-commerce platforms
• Experience in DTC, retail, or consumer-facing e-commerce brands (beauty, fashion, CPG, retail preferred)
• Understanding of programmatic SEO and large-scale content generation strategies
• Knowledge of international SEO and multi-market optimization
• Experience with project management tools like ClickUp, Asana, Monday.com
• Strong Plus: experience with schema markup, Core Web Vitals optimization,