Digital Marketing Analyst

Digital Marketing Analyst

Reach Hospitality \| Dallas, TX, Salary Range: $85,000-$95,000

General Purpose of the Job

The digital marketing Analyst is responsible for measuring, analyzing, and optimizing the digital performance of Reach Hospitality and all associated brands. This role turns website, social, paid media, email, and guest-engagement data into clear, actionable insights that drive bookings, revenue, and brand awareness across the portfolio. The ideal candidate blends analytical rigor with an understanding of the hospitality guest journey, from discovery and booking through stay and repeat visits, and partners closely with the CEO and VPs to inform strategy.

Essential Duties and Responsibilities

• Track, analyze, and report on performance across digital channels, including website traffic, paid search/social, email marketing, and Search Engine Optimization (SEO)

• Build and maintain recurring dashboards and reports (e.g, weekly/monthly performance summaries, campaign ROI, booking funnel conversion) for leadership

• Monitor key hospitality metrics such as Revenue Per Available Room (

RevPAR), direct booking conversion rate, cost per acquisition,

and channel mix, and translate findings into recommendations

• Partner with the

leadership

to plan, execute, and optimize digital campaigns across properties, using data to guide budget allocation and targeting

• Conduct A/B and multivariate testing on website content, landing pages, and email campaigns to improve conversion rates and ensure compliance.

• Analyze guest behavior and segmentation data to support personalized marketing and loyalty initiatives

• Maintain and troubleshoot analytics tools and tracking implementation (e.g., Google Analytics, tag management, UTM structure) to ensure data accuracy

• Benchmark performance against competitor properties and industry trends within the hospitality/hotel sector

• Collaborate with Leadership to align digital marketing efforts with pricing and demand strategy

• Present findings and recommendations clearly to non-technical stakeholders, including property General Managers and executive leadership

• Stay current on digital marketing trends, platform updates, and best practices specific to hospitality

Requirements

Education \& Experience

• Bachelor’s degree in marketing, Business, Analytics, Communications, or related field (or equivalent practical experience)

• 2-5\+ years of experience in digital marketing analytics, preferably with the hospitality industry, or a related consumer-facing industry

Skills \& Competencies

• Proficiency with Google Analytics (GA4), Google Ads, Google Tag Manager, and Google Search Console

• Demonstrate a strong understanding of AI platforms and their capabilities to streamline processes, improve efficiency, and optimize operations.

• Experience with social media advertising platforms (Meta Ads Manager, etc.) and email marketing platforms

• Strong Excel/spreadsheet skills; Willingness to research and suggest an appropriate data visualization tool is a plus

• Familiarity with hospitality specific systems such as (Triple Seat, Open Table, extranets, Toast)

• Strong analytical and problem-solving skills with the ability to translate data into clear business recommendations

• Excellent written and verbal communication skills with the ability to present to non-technical audiences

• Detail-oriented with strong project management and organizational skills

• Ability to work cross-functionally with marketing, operations, and leadership teams

Preferred

• Knowledge of hospitality industry trends, guest behavior, and digital booking best practices

• Google Analytics or Google Ads certification

• Experience working across a multi-property or multi-brand portfolio