Digital Marketing Coordinator

Brief Description

About Our Company

At Lids Sports Group, we don't just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.

Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell \& Ness. We're also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements.

From specialty concept stores for the NBA and NHL, to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams — in style.

General Position Summary

The Digital Marketing Coordinator supports the execution and operational management of digital \& paid marketing initiatives across Main Lids and the broader Lids eCommerce portfolio, including Ebbets Field Flannels, Lids HD, Custom Lids (US \& CA), and Buckeye Corner.

This role operates within a large, fast-paced organization and requires strong organization, attention to detail, and the ability to manage multiple brands, timelines, and stakeholders simultaneously. The coordinator sits within the Digital Marketing team and partners closely with GTM, Creative, Analytics, internal channel teams, and agency partners to support campaign flighting, asset management, workflow tracking, and performance reporting.

Principle Duties \& Responsibilities

Campaign Execution \& Asset Management

• Support paid media campaign flighting and execution across Main Lids and eCommerce brands.
• Coordinate asset timelines, approvals, and delivery with Creative, GTM, and agency partners.
• Maintain campaign, asset, and promotional calendars.

Cross-Functional \& GTM Support

• Support alignment with the GTM team on launches and promotions.
• Communicate updates across a large, matrixed organization.

Project \& Workflow Management

• Manage tasks and timelines in ClickUp.
• Maintain consistent processes and documentation.

Reporting \& Planning Support

• Assist with campaign and performance recap reporting.
• Support channel planning documentation and KPI tracking.

Job Required Knowledge \& Skills

• Bachelor's degree or equivalent experience.
• 1–3 years in digital marketing or coordinator role.
• Understanding of digital KPIs (ROAS, CTR, CAC).
• Familiarity with Meta and Google Ads.
• Strong organizational and communication skills.

Preferred Qualifications

• Exposure to TikTok Ads.
• Experience with eCommerce or retail brands.
• Basic copywriting skills.

What We Offer

• Comprehensive medical, dental, and vision coverage
• Retirement plan with company match
• 100% employer-paid benefits, including short-term and long-term disability, life and AD\&D insurance, and an Employee Assistance Program
• Paid Time Off
• Generous employee discount and exclusive perks
• Ongoing career development, including discounted secondary education courses
• A collaborative, innovative, and team-oriented work environment
• Early Wage Access options to provide added financial flexibility
• Uncapped monthly bonus potential