Digital Marketing Manager

We’re looking for a highly analytical, execution-focused #

Digital Marketing Manager

with strong experience in the

human capital / HR tech / leadership development space

.

Location: Remote – Europe

Candidates must be based in Europe with a valid working permit.

You’ll lead product launches, build integrated go-to-market programs, run high-impact digital campaigns, and grow brand influence across our core regions.

Key Responsibilities

🚀 Product Marketing \& Launch Excellence

• Lead end-to-end product launches with strong market impact
• Translate global strategies into regionally relevant execution plans
• Craft compelling product narratives that drive adoption and differentiation
• Align marketing execution with commercial objectives

📈 Digital Campaign Management \& ROI Delivery

• Plan, execute, and optimise campaigns across LinkedIn, Google, and social platforms
• Monitor live dashboards and adjust campaigns in real time
• Drive measurable outcomes: reach, engagement, traffic, and lead generation
• Leverage A/B testing, segmentation, and funnel optimisation to maximise ROI

🌍 Thought Leadership \& Influence Building

• Grow a strong thought-leadership following for the brand and its leadership philosophy
• Develop and amplify high-value content across social, video, and articles
• Build relationships with key opinion leaders and industry influencers
• Identify speaking, panel, and collaboration opportunities to expand brand visibility

📊 Data-Driven Strategy \& Optimisation

• Use real-time performance data to guide decisions and pivot quickly
• Translate insights into actionable recommendations
• Present clear, data-backed analysis to stakeholders
• Continuously iterate campaigns and product positioning based on market feedback

Qualifications

• 5-10 years of experience in digital marketing, product marketing, or demand generation
• Demonstrated success in leading product launches
• Strong analytical skills and experience with performance dashboards
• Creative, proactive, adaptable, and comfortable making data-driven decisions quickly
• Bachelor’s degree in Marketing, Business, or Communications
• Fluency in English required; French or German is a plus
• Must be based in Europe

At

Human Edge

we embrace the agile mindset and strive to improve the way we do things continuously. We are passionate about what we do and work in an environment where we value innovation, creativity, co-creation and open communication. The pursuit of bringing human potential to life is at the CORE of everything we do to create value for our customers.

#marketing #digitalmarketing #martech