Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to support the planning, execution, and optimization of digital marketing campaigns. This role works closely with cross-functional teams to drive online visibility, lead generation, and campaign performance through data-driven marketing strategies.

Key Responsibilities

• Execute digital marketing campaigns across SEO, PPC, social media, display advertising, and other digital channels.
• Manage advertising platforms including Google Ads, LinkedIn, Facebook, Instagram, and similar channels.
• Analyze campaign performance and make recommendations to improve results while managing budgets effectively.
• Support landing page optimization and conversion rate testing initiatives.
• Review and provide feedback on email marketing, digital content, and lead generation assets.
• Communicate campaign performance and insights to stakeholders.
• Contribute to digital marketing best practices and process improvements.
• Provide additional marketing and account support as needed.

Preferred Qualifications

• 2\+ years of experience in digital marketing, advertising, or a related client-facing marketing role.
• Strong experience with Google Ads, PPC, SEM, display advertising, programmatic media, Google Analytics, and Google Tag Manager.
• Knowledge of SEO and paid social advertising platforms.
• Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot is a plus.
• Familiarity with tools such as SEMrush, Moz, Screaming Frog, and reporting platforms.
• Google Ads and/or Microsoft Advertising certifications preferred.
• Strong analytical, communication, and presentation skills.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred.

Our client is a growing marketing-focused organization seeking a data-driven digital marketing professional to help maximize campaign performance, generate leads, and support business growth through strategic digital initiatives.