Digital Marketing Specialist

What You’ll Be Doing:

The

Digital

Marketing Specialist

will be an integral part of day-to-day marketing operations, with a strong focus on driving lead generation and supporting business growth. In this role, you will work collaboratively across internal departments to develop, launch, and optimize strategic outreach campaigns that support lead generation goals. The ideal candidate will have an analytical mindset, be detail-oriented, and bring a creative, data-driven approach to improving campaign performance. The Marketing Specialist will work under the direction of the Digital Marketing Team Lead and collaborate with the entire Marketing and internal departments.

This position is based on-site at our office in Windham, New Hampshire, with the opportunity to work from home 2x/week after 6 months of employment.

In this role, you will:

• Support the creation, execution, and optimization of inbound-focused, multi-channel marketing campaigns designed to drive lead generation and conversion across email, SMS/text, job boards, and other digital platforms.
• Plan and manage inbound B2B/B2C marketing initiatives that build brand awareness, attract qualified clients, and support engagement throughout the funnel.
• Test and optimize messaging, cadence, timing, segmentation, and templates to improve inbound performance and audience engagement across channels.
• Pull, analyze, and interpret campaign and pipeline data using tools such as Power BI, HubSpot, Salesforce, and other platforms to help identify trends, insights, and opportunities to improve inbound lead generation.
• Clearly share campaign performance, key learnings, and inbound marketing best practices to support internal and external conversations.
• Work closely with sales and delivery teams to align campaigns, support lead follow-up efforts, and evaluate marketing effectiveness.
• Support inbound marketing operations and data integrity by assisting with database imports, list uploads, segmentation, and ongoing CRM and marketing system maintenance.
• Stay informed about emerging digital marketing trends, platforms, and tools, contributing ideas that support inbound growth and lead generation.

Here’s what we look for:

• A positive, can-do, go-the-extra-mile attitude
• A passion for learning new things and staying on top of industry trends
• A Strategic thinker, who is a self-starter and has strong attention to detail
• Entry-level position, Bachelors degree preferred
• Excel experience a plus

Why You Should Work with Us:

• Quarterly company bonus incentives
• Clearly defined benchmarks for career progression
• Unlimited Paid Time Off
• Full medical, dental, and vision benefits--starting DAY 1!
• 401K matching program, fully vested
• Comprehensive new-hire training and ongoing learning opportunities
• Quarterly company meetings and social events
• State-of-the-art fitness facility and free fitness classes offered each week.
• Volunteer Time Off
• Opportunity to go on President's Club (all-expense paid trip for two!)

Our values guide how we work every day. People First, Always is how we show up for each other, our clients, and our providers. We look for people with integrity, the willingness to

Deliver with Heart

, take pride in their work, and believe

No One Wins Alone

. We’re creative problem solvers who

Think Outside the Box

when faced with a challenge, and we focus on creating meaningful results — together. At the end of the day, it’s the

One Degree that Makes the Difference

!

Medicus is proud to share our commitment to diversity and are excited to continue advancing and promoting DEI in the workplace.