Director of Brand Marketing - CPG

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Job details:

Own the Story Behind an Iconic Consumer Brand—From Product Launch to Cultural Moment

This Jobot Job is hosted by: Brendan Thomas

Are you a fit? Easy Apply now by clicking the "Easy Apply" button

and sending us your resume.

Salary: $140,000 - $170,000 per year

A bit about us:

We’re a consumer‑obsessed brand creating products and stories that inspire passion, loyalty, and community. From product innovation to cultural moments, everything we do is designed to connect deeply with customers and fuel long‑term growth.

Why join us?

Meaningful Impact

Executive visibility and influence across Brand, Product, Creative, Sales, and Commerce

Ownership of the brand narrative from product innovation to in‑market execution

The opportunity to build cultural moments, not just marketing assets

Competitive Compensation

Highly competitive base salary aligned with Director‑level scope and experience

Annual performance bonus tied to company and brand outcomes

Long‑term growth potential as the business scales

Benefits \& Perks

Comprehensive medical, dental, and vision coverage

401(k) with company match

Generous paid time off and paid holidays

Employee discounts on products

Ongoing professional development and leadership growth opportunities

Culture That Actually Matters

Entrepreneurial, fast‑moving environment where ideas turn into action

Collaborative teams that value creativity, curiosity, and accountability

A place where great work is recognized and leaders are empowered to lead

Job Details

Key Responsibilities

Own the brand narrative and ensure consistent storytelling across all channels, products, and customer touchpoints

Lead go‑to‑market (GTM) strategy for new product launches across DTC, retail, and marketplaces

Develop and manage the annual brand marketing roadmap and master calendar, aligning launches, seasonal moments, and campaigns

Oversee end‑to‑end brand campaigns, from briefing and creative alignment through execution and optimization

Guide content strategy across platforms, including long‑form video, YouTube, and ecommerce content

Ensure best‑in‑class digital shelf execution, with a strong focus on Amazon content optimization

Partner with agencies to integrate SEO, AEO, and emerging discoverability strategies into content planning

Own content infrastructure and governance, including DAM, PIM, and syndicated product content workflows

Act as a cross‑functional leader connecting Brand, Creative, Product, Sales, DTC, and Marketplace teams

Support Sales and Trade Marketing with launch toolkits and retail storytelling frameworks

Manage external partners across PR, influencers, creators, and content production

Collaborate with Product and R\&D teams to ensure technical accuracy and brand voice alignment

Lead, mentor, and develop Product Marketing and Content Strategy team members

Track performance and cultural impact of brand initiatives, tying creative work to business outcomes

Core Skills \& Capabilities

Brand strategy and integrated marketing leadership

Go‑to‑market planning and product launch execution

Omnichannel marketing (DTC, retail, marketplaces)

Creative direction and brand storytelling

Content strategy and editorial planning

Amazon and digital shelf optimization

SEO and content discoverability strategy

Content infrastructure management (DAM, PIM, syndicated content)

Cross‑functional leadership and stakeholder influence

Agency and partner management

Strong commercial and growth mindset

Data‑informed decision making paired with creative intuition

Candidate Requirements

7–10\+ years of experience in brand, product, or marketing leadership roles

Background in CPG, Beauty, Personal Care, or adjacent consumer categories

Proven experience leading GTM strategies for new product launches across multiple channels

Demonstrated ownership of brand strategy and annual marketing roadmaps

Strong creative instincts with the ability to give clear, actionable feedback

Experience managing and developing high‑performing teams

Track record of influencing cross‑functional partners at multiple levels

Experience working with agencies across PR, influencer, and creator ecosystems

Comfortable operating in a fast‑paced, entrepreneurial environment

Strong communication skills with the ability to balance vision and execution

Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.

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