Director of Digital Content & Social Media

Job Title:

Director of Digital Content \& Social Media

Location:

On Site - Miami, Florida, United States

Salary:

$135,000-$150,000 \+ 20% bonus

Skills:

Social Media, Digital Marketing, Hospitality Marketing

About the Hospitality Company / The Opportunity:

Join a mission-driven company in the hospitality industry, creating memorable guest experiences through thoughtful service, distinctive storytelling, and a commitment to community and the environment. As Director of Digital Content \& Social Media, you will shape how a portfolio of hospitality brands connects with guests across social media, websites, email, and mobile platforms. This leadership opportunity blends creative direction with digital strategy and operational excellence.

Responsibilities:

• Lead digital content strategy across social media, websites, email, mobile platforms, and emerging channels, aligning work with brand and business priorities.
• Set editorial, creative, and governance standards to deliver a consistent brand experience across properties and digital touchpoints.
• Lead, mentor, and develop a high-performing team while providing strategic direction to agency partners and external vendors.
• Advise property marketing teams and guide integrated content calendars, approvals, and campaign execution.
• Oversee website, CMS, app, and email content, ensuring it is current, engaging, optimized, and aligned with business goals.
• Direct social-first and editorial content production, including photography, video, short-form content, blogs, and long-form storytelling.
• Partner with brand, PR, influencer, food and beverage, digital performance, and property teams on integrated campaigns.
• Analyze channel performance and consumer insights, recommending improvements to engagement, audience growth, and business results.

Must-Have Skills:

• 10\+ years leading digital content, social media, and integrated marketing for a luxury, lifestyle, hospitality, or consumer brand.
• Demonstrated success building enterprise-level digital content and social strategies that support brand awareness, engagement, and business performance.
• Proven experience leading teams and managing agency partners and external vendors.
• Experience directing creative production, including photo and video shoots, creative direction, and editorial development.
• Strong knowledge of social media, websites, email marketing, and mobile content strategy, with a track record of maintaining brand consistency across channels.
• Experience with CMS platforms such as Drupal or WordPress, including website content strategy, digital merchandising, and user experience principles.
• Knowledge of CRM and email marketing platforms, such as Salesforce Marketing Cloud, and lifecycle communications.
• Excellent editorial judgment, visual storytelling instincts, and understanding of social platform trends and algorithms.
• Analytical ability to use performance data and consumer insights to optimize content and inform decisions.
• Strong leadership, communication, presentation, organization, and cross-functional collaboration skills.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.
• Ability to travel as needed for content productions, hotel openings, brand events, and property collaboration.
• Applicants must submit a portfolio and/or social media accounts featuring content they have shot and edited.

Nice-to-Have Skills:

• Experience with global and emerging social platforms, including Douyin, RED, WeChat, and Weibo.
• Experience in luxury hospitality or managing digital content across a multi-property brand portfolio.