Director of Product & Commercial Analytics - Sweepstakes - Remote US/EU

Pentasia is partnering with an exciting high-growth online sweepstakes business that has recently completed a major rebrand and is entering its next phase of expansion.

As the business continues to scale, they are seeking a

Director, Product \& Commercial Analytics

to become a key member of the leadership team. Reporting directly to the General Manager, this role will sit at the centre of commercial decision-making, helping shape product strategy, player growth, retention, payments performance, profitability, and overall business success.

This is far more than a reporting function. The successful candidate will use data to influence strategic decisions, challenge assumptions, identify growth opportunities, and provide leadership with the insights needed to scale a profitable and sustainable gaming business.

Key Responsibilities

Commercial \& Player Analytics

• Own and optimise key business metrics including LTV, ROAS, retention, profitability, player value and cohort performance.
• Evaluate acquisition quality, CRM effectiveness, VIP performance and player lifecycle activity.
• Develop frameworks that support investment and resource allocation decisions.

Product \& Gaming Analytics

• Partner with Product and Operations teams to assess game performance, promotional effectiveness, loyalty initiatives and personalisation strategies.
• Analyse engagement, conversion, retention and monetisation metrics.
• Support commercial decision-making through supplier and content performance analysis.

Payments, Risk \& Sweepstakes Economics

• Analyse payments performance, fraud trends, chargebacks, KYC outcomes and redemption behaviour.
• Evaluate sweepstakes economics and identify indicators of operational or compliance risk.
• Help ensure growth remains healthy, scalable and sustainable.

Forecasting \& Strategic Decision Support

• Build forecasting models across acquisition, retention, revenue and profitability.
• Support budgeting, planning and scenario analysis.
• Develop executive reporting frameworks and KPI governance processes.
• Deliver strategic recommendations that directly impact business performance.

What We're Looking For

Required

• 5\+ years of experience within analytics, strategy, product analytics, gaming analytics or a related field.
• Strong SQL and business intelligence expertise.
• Proven ability to translate complex data into commercial decisions.
• Experience partnering with senior stakeholders and cross-functional teams.
• Excellent communication, analytical and problem-solving skills.

Preferred

• Experience within Sweepstakes, Social Casino or iGaming.
• Knowledge of player value modelling, CRM analytics, payments, fraud or retention.
• Experience with forecasting, experimentation and statistical analysis.
• Familiarity with tools such as Snowflake, Databricks, Power BI, Tableau or Python.

Why Join?

This is a rare opportunity to join a rapidly scaling gaming business at a pivotal stage of growth. You will work directly with executive leadership, influence strategic direction, and build the analytical foundations that drive long-term commercial success.