Director, Video & Content

Welcome to the MILK MAKEUP FAM:

At Milk Makeup, we’re all about cool clean beauty fueled by creativity. Born out of Milk studio, a creative hub in downtown New York City, innovation, self-expression, and community are at the heart of everything we do. We believe beauty isn’t about how you do your makeup, it’s what you do in it—and how you Live Your Look—that matters.

Who YOU are:

•

Community connector

: You’re always thinking about how to improve your and your community’s future. You’re passionate about building a global community where everyone can feel seen and inspired in beauty.

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Courageous but chill:

Wherever you come from, you’re driven by the hardworking New York spirit that Milk embodies. You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You strive for quality, have fun doing it, and always have the greater good of the brand in mind.

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Fearlessly innovative:

You’re not afraid to take calculated risks and enjoy problem solving. You’re down to disrupt the status quo and innovate in order to raise the bar. You value a forward-thinking space that encourages you to lead change, never follow.

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Champion of self-expression:

You’re creative at heart and are always genuinely

you

. You live your look and want to grow with people who celebrate individuality.

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Inclusive \+ mindful:

You believe an open mind is always the best place to start and value active listening. You embrace differences and help foster a safe working environment for yourself and your peers.

The ROLE:

Responsible for shaping the development and execution of all motion content across the brand. Working closely with the Creative Director, this role will define and evolve Milk’s motion identity while overseeing the creative development, production, and post-production of video content across campaigns, social, paid, digital, and retail environments.

What YOU’ll do:

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Brand Builder:

Partner with Creative Director to develop overall video and motion strategy to support brand positioning. Functions as brand manager to stand up content strategy and ensure consistency across all platforms. Develop and evolve the language for motion, including tone and manner, design systems, graphics, typography, animation, and integration of video within the broader brand aesthetic.

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Strategic Thinker:

Partner with Creative Director and Marketing to support 360 through motion storytelling. Translate brand strategy into compelling video content across a range of formats—from brand films to performance-driven digital content. Bring deep understanding of video trends, social media landscape, emerging platforms, and best practices within beauty while disrupting conventions.

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Creative Collaborator:

Partners closely with cross-functional Editorial, and Marketing teams to concept and lead video initiatives to support the client experience. Works with Creative Operations to align on best creative production strategy to ensure accurate execution of creative vision and marketing briefs.

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Director \+ Editor

: Lead and direct all video content and production across the brand. Proficient in executing post processes including editing, retouching, etc. Review and provide clear feedback and direction across editing, pacing, motion graphics, and animation.

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Motion \& Design Integration

: Bring a strong understanding of graphic design, typography, and animation to elevate storytelling within video. Partner closely with Art Director and designers to ensure graphics and visual elements seamlessly integrate with the brand’s overall creative system.

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Brief Development:

Partners closely with Creative and Operations to create clear briefs for various creative partners. Understands the value of content across creators and channels while working with Creative Ops to distribute creator briefs accordingly.

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Cross-functional Partner:

Builds and maintains relationships with cross-functional partners to ensure strategic objectives are met. Regularly meets and collaborates with various cross-functional teams including Brand and Product Marketing, Influencer, Social Marketing, Retail \& EDU. Will be directly connected to Social Marketing team to align on social goals and build on creative partner content.

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External Partner:

Partners with outside agencies and vendors when appropriate including: social creative and production agencies. Manages agency relationships to ensure work is aligned with brand and agency is leveraged in effective manner.

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Inspirational Mentor:

Actively work with junior members of the team to make sure that all executions are of the highest quality and adhere to the brand. Helps to educate team in creative expertise and knowledge including video production, art direction, photography, design, and typography.

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Skilled Presenter:

Represents creative team in a variety of settings: large/small groups, direct reports, managers, formal presentations.

We’d like YOU to have:

• 5-6\+ years of creative experience.
• College degree; BA or BFA preferred in Film, Graphic Design, or Communication Design, or related creative field
• Passion for art visual storytelling, filmmaking, design, typography, motion graphics, and animation.
• Strong eye for composition, pacing, visual narrative, and motion design
• Experience of video concepting, story development, pre-production, directing on set, editing, and post-production workflows.
• Proficient in operating professional motion and still cameras and lighting equipment.
• Strong understanding of beauty, fashion, and culturally relevant industry talent.
• Understanding of current industry related trends.
• Understanding of design, typography and layout principles, graphics, digital/social best practices.
• Knowledge and experience in social space.
• Proficient knowledge of programs: Premiere, After Effects, and Photoshop; experience with Illustrator, InDesign, and Figma a plus
• Strong relationship-building skills; ability to work with a variety of people in various disciplines.
• Team player: Enjoys working with others and collaborating with a positive attitude.
• Excellent communication and presentation skills
• Excellent presentation skills at both team and leadership levels.
• Solid organizational skills, detail-oriented; time management skills, ability to juggle priorities.
• Ability to work in a fast-paced environment, particularly within social and digital content cycles, with flexibility to adapt quickly and deliver high-quality work under tight deadlines.
• Self-motivated with a strong drive to push creative work forward
• Passion for Milk Makeup, beauty culture, and innovative brand storytelling
• Some travel may be required.

Why you’ll love being part of MILK MAKEUP:

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Flexible time off:

We provide a generous PTO program, paid company holidays, summer fridays, and more.

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Health \+ wellbeing support:

We offer a comprehensive benefits package that includes medical, dental, and vision insurance, a wellbeing reimbursement, wellbeing speaker series, and a 6% 401k company match.

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Family accommodations:

We offer a generous parental leave program of up to 20 weeks of 100% paid leave to care for and bond with your child.

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Employee care:

We offer employees 100% paid leave for up to 12 weeks following their own illness.

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Professional growth \+ development:

We have a comprehensive program to support your growth at Milk Makeup, lunch \+ learns, DEI led training sessions, and a learning and development program.

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Hybrid work model:

We provide flexibility to support individual work styles, balance business needs, and ensure we live our values. We have a strong (and chill!) office culture in Soho with a dog-friendly environment and a well-stocked kitchen of snacks and drinks.

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MMU swag:

We want you to get familiar with our new drops and re-up on any of your fave products.