E-commerce Specialist

Job Summary

We are seeking a dynamic and results-driven E-commerce Specialist to elevate our online presence and drive sales across digital platforms. In this role, you will be responsible for managing and optimizing our e-commerce channels, developing compelling content, and implementing marketing strategies that attract and convert customers. Your expertise in digital marketing tools, SEO, content creation, and analytics will be essential to enhance user experience, increase traffic, and maximize revenue. This paid position offers an exciting opportunity to shape innovative online shopping experiences while working within a collaborative and fast-paced environment.

Duties

• Manage and optimize product listings across e-commerce platforms using content management systems such as WordPress and other relevant tools.
• Conduct comprehensive keyword research to improve search engine visibility and implement SEO strategies using SEO tools and analytics platforms like Google Analytics.
• Develop engaging content including product descriptions, blog posts, email campaigns, and social media posts to attract target audiences.
• Utilize social media marketing techniques on platforms like Facebook Advertising and social media management tools to boost brand awareness and engagement.
• Implement conversion optimization tactics through A/B testing, performance marketing, and user experience improvements to increase sales conversions.
• Coordinate with graphic designers to create visually appealing graphics using Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
• Monitor campaign performance using Google Ads, Google AdWords, SEM strategies, and marketing automation tools to refine marketing efforts continuously.
• Analyze website traffic, sales data, and campaign metrics to generate actionable insights for ongoing improvement efforts in digital marketing initiatives.

Skills

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong knowledge of SEO best practices, including on-page optimization and backlink strategies.
• Experience with conversion optimization techniques to improve user engagement and sales performance.
• Expertise in social media marketing platforms including Facebook Advertising and social media management tools..
• Ability to run paid advertising campaigns using Google Ads, Google AdWords, Google Analytics, and SEM strategies.
• Strong copywriting skills for creating compelling product descriptions, email marketing content, and promotional materials.
• Experience with email marketing platforms and automation tools to nurture leads and retain customers.
• Understanding of B2B marketing strategies within the e-commerce landscape.
• Ability to analyze data effectively using analytics tools to inform decision-making processes related to digital marketing campaigns. This role is perfect for a proactive individual passionate about digital commerce who thrives in a collaborative environment dedicated to innovation!
• Ability to work with Shopify and addons

Pay: $25\.34 - $30\.51 per hour

Benefits:

• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan

Work Location: In person