Lifecycle & Influence Marketing Manager

Lifecycle \& Influence Marketing Manager

Own End-to-End Execution and Scale High-Leverage Email and Influencer Channels

This is an impactful, high-touch opportunity to step into a leadership role at

FinditParts

, a disruptive heavy-duty truck and vehicle parts marketplace, at a pivotal growth stage. Reporting directly to the VP of Marketing, you will be responsible for owning end-to-end execution for email (lifecycle) and influencer programs, converting proven performance into structured, scalable programs that directly drive incremental revenue and generate substantial ROI.

Beyond day-to-day execution, you will collaborate on strategy, define channel best practices, and work across teams to accelerate growth, lifecycle communication, creator partnerships, early momentum, and strengthen FinditParts’ brand, cultural presence, and owned channel performance.

Key Responsibilities:

Lifecycle \& Email Marketing (EMS \+ CRM)

• Own end-to-end execution of email marketing, including campaign operations, automated flows, segmentation, and analysis.
• Build and maintain enterprise lifecycle flows tailored to high-intent, high-repeat business customers in EMS \& CRM.
• Partner with the Salesforce Admin to create AI-assisted personalization and automated 1:1 messaging from sales and support.
• Develop segmented triggers based on customer behavior, purchase cycle, and product interest.
• Build and execute a content roadmap for FinditParts Pro: value-add campaigns, education, and retention messaging.
• Optimize every element of email performance including send frequency, deliverability, creative, and CTA performance.
• Collaborate with Content and Sales teams to ensure messages align with product launches, offers, and industry trends.
• Track and report channel KPIs on revenue contribution, retention impact, and customer lifecycle health.

Influencer \& Creator Program

• Scale our influencer pilot into a high-functioning, mature 2026 operation that delivers significant, predictable revenue growth.
• Recruit, negotiate, and manage relationships with creators across trucking culture, how-to education, and parts expertise.
• Full ownership of content briefing, product seeding logistics, messaging consistency, and posting cadence.
• Manage the commission-based payment structure through platforms like CJ and expand creator-specific sub-programs.
• Strategically repurpose influencer content for use in email, social, landing pages, paid media ads, and brand storytelling.
• Build an always-on pipeline of compelling content that reinforces trust, solidifies expertise, and builds cultural relevance.
• Provide detailed reporting on channel revenue, (ROAS), cohort composition (new vs returning customers), and cost efficiency.

Cross-Functional \& Strategic Support

• Collaborate with Sales, Customer Success, Content, and BI to align campaigns with customer needs and business priorities.
• Support internal marketing initiatives requiring email or creator content support.
• Work with the VP of Marketing to iterate on strategy, implement best practices, and shape long-term growth plans.

Qualifications:

• 3–6\+ years in lifecycle/email marketing, influencer marketing, or similar hands-on growth roles.
• Proven ability to build automated email flows, segment audiences, optimize deliverability, and measure performance.
• Experience managing influencers/creators—either directly or via affiliate platforms (e.g.,CJ).
• Comfort using ESPs (e.g., Klaviyo, Salesforce Marketing Cloud).
• Strong analytical skills: can interpret channel performance and adjust based on insights.
• Ability to multitask across campaigns and channels with speed, consistency, and accuracy.
• Excellent communication and project management skills, working cross-functionally with Sales, BI, and CS teams.

Bonus Attributes:

• Hands-on design ability (Figma, Canva, Adobe Suite) for email and asset creation.
• Experience in automotive, trucking, aftermarket parts, or enthusiast markets.

Salary range 90-120K \+ Bonus

We offer a Remote-first workplace, competitive salary, bonus, flexible PTO, and full benefits: health, 401K, dental, vision, etc.

Reporting directly to the

VP of Marketing

, you will be the primary owner of end-to-end execution for our highest-leverage marketing channels: Lifecycle (Email) and Influencers. We need a decisive, data-driven operator who is ready to roll up their sleeves, convert proven pilots into scalable programs, and build the foundation for high-ROI customer growth. This is your chance to define the playbook for a durable marketing engine and set the revenue vision for owned channels. —

Join The Mission: Accelerate Customer Lifetime Value and Scale Our Brand's Presence.

Salary \+ bonus \+ benefits. Our salary is determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about specific salary range for your preferred location during the hiring process. FinditParts is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other characteristic protected by law. FinditParts conforms to the letter of all applicable laws and regulations.