Senior Brand Manager

Key Responsibilities

Brand \& Activation Leadership

• Act as the primary marketing lead for a portfolio of

2–3 emerging / new business brands

• Drive

consistent and relevant social media presence

, from content ideation to execution

• Plan and execute

in-store and out-of-store activations

, sampling programs, and trial-driving initiatives

• Support

NPD launches

, ensuring strong visibility, awareness, and trial through integrated marketing activities

Collaboration \& Integration

• Work cross-functionally with

Sales, Trade Marketing, Digital, Supply Chain, and Commercial teams

• Partner with other

JAPFA brands

and selected

external non-JAPFA brands

for collaborations and co-activations

• Plug emerging brands into

enterprise-level marketing platforms and initiatives

where relevant

Innovation and NPD

• Develop strong consumer understanding and identify insights and new business or new product opportunities.
• Work with BU teams, R\&D, Supply Chain, Sales team to develop and launch NPD.
• Ensure fast, practical execution with a test-and-learn mindset
• Translate brand needs into clear, actionable marketing activities.

Who This Role Is For

This role is ideal for someone who:

• Enjoys

high ownership, low hierarchy

environments

• Is comfortable working across multiple brands and priorities
• Gets energy from

execution, problem-solving, and making things happen

• Doesn’t need a big team or big budgets to deliver impact

Required Experience \& Skills

• Minimum 5 years of experience

in

FMCG or D2C marketing

(mandatory)

• Strong hands-on experience in:
• In-store activation, sampling, and trial programs
• Social media content creation and execution
• Supporting or launching NPDs
• Cross-functional coordination
• Working with external partners and vendors
• Experience with

Digital-first and Modern Trade brands

(required)

• Comfortable operating with limited resources and evolving priorities

Key Traits We’re Looking For

• High ownership

and accountability

• Self-starter

who doesn’t wait for perfect briefs

• Creative problem solver

with a practical mindset

• Collaborative

, comfortable influencing without authority