Growth Marketing Manager

Acquisition

• New customer growth

• CAC

• First order purchases

• Own the paid marketing budget: forecast, allocation, reporting, and spend-vs-forecast variance

• Manage partner agencies: briefs, scopes, SLAs, weekly business reviews, and performance measurement

• Analyze and fine-tune channel mix across platforms (online and offline); own the creative testing roadmap and a live view of winning and losing variants

Conversion

• Website conversion

• Onboarding funnel

• Subscription conversion

• Landing pages

• CRO - own the testing roadmap that turns more visitors into subscribers

• Partner with product/ops on the first-order experience and subscription mechanics

Lifecycle Management

• CRM - segmentation, customer journeys and lifecycle automation

• Reactivation / win-back campaigns

• Referrals

• Loyalty

• Upsell and cross-sell

• Own the strategy, reporting and continuous improvement of the lifecycle program. The FA team currently supports retention execution, but this role ultimately owns the strategy and results.

Across the Funnel

• Run a weekly performance review with leadership covering the full journey, acquisition through retention.

• Own a single, connected view of unit economics so acquisition spend is judged against retained value.

• Use cohort analysis to understand why customers stay or leave, and feed those insights back into acquisition, conversion and lifecycle.

Requirements

• MENA regional experience and based in the UAE.

• Experience in subscription or DTC e-commerce businesses.

• Hands-on across the full funnel: acquisition, retention, and lifecycle marketing.

• Strong analytical skills, including cohort analysis and LTV optimization.

• Hands-on operator experience with Meta Ads Manager and Google Ads at minimum.

• Working fluency with a CRM / lifecycle platform such as segmentation, customer journeys, lifecycle automation.

• Comfortable building processes, reports and growth initiatives from scratch in a fast-growing business environment.

• Comfortable owning conversion / CRO from landing pages, funnel diagnosis, and a structured testing roadmap.

• Strong commercial instinct; able to think long-term while maintaining startup agility to execute daily.

• Analytical fluency in spreadsheets and CRM / analytics tools.

• Bachelor's Degree in any related field.