UX Designer, E-Commerce

UX Designer, E-Commerce Products

Company Overview

United Parks \& Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Company’s award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica.

Role Overview

We are seeking a mobile-first UX Designer, E-Commerce Products, to own the Information Architecture, Interaction Design, and Visual Design for all Admissions Products offered for purchase across our Websites and Native Apps. These include Tickets, Passes, and Upgrades, which together account for the majority of our digital revenue. You will be the Design Lead for the top half of our purchase funnel, responsible for translating complex product offerings, pricing models, and operational constraints into clear, intuitive, and scalable guest experiences. You will design across Mobile and Desktop Web as well as App-Embedded Web, ensuring a cohesive experience while accounting for platform-specific constraints.

This position is eligible for Remote Work.

Key Responsibilities

• Own the end-to-end UX and UI Design for Tickets, Passes, Upgrades, and Offers.

• Design clear, intuitive product comparison, merchandising, and selection flows that help guests make confident decisions.

• Partner closely with Product Managers to shape strategy, requirements, and trade-offs.

• Translate complex pricing, entitlements, and operational rules into intuitive user experiences.

• Balance platform-level consistency with flexibility to support different park types (dry parks, water parks, Sesame Place, Discovery Cove).

• Contribute to and evolve shared design systems, patterns, and documentation.

• Conduct and synthesize user research, usability testing, and competitive analysis to inform design decisions.

• Rapidly prototype and iterate on concepts, incorporating feedback from data, testing, and stakeholders.

• Partner with the Cart \& Checkout Designer to ensure a seamless, end-to-end purchase journey.

• Collaborate with Engineering to ensure high-quality implementation and smooth handoff.

Qualifications

• 5 years of experience in UX/UI design with respected consumer E-Commerce business(es).

• Strong experience designing Mobile-first Web and App E-Commerce shopping experiences, particularly discovery and selection flows.

• Demonstrated expertise in Information Architecture, Interaction Design, and Visual Design.

• Ability to work within constraints and simplify complex requirements.

• Collaborate closely with Product Managers and Engineers.

• Experience conducting usability testing, research synthesis, and competitive analysis.

• Strong communication skills and ability to articulate design decisions clearly.

• Experience with modern design tools and workflows.

• Bachelor’s degree required.

Perks of the position

• Paid Floating Holidays

• Paid Time Off

• Complimentary Park Tickets and Passes

• Park Discounts on Food and Merchandise

• Medical, Dental, and Vision Insurance

• 401K Retirement plan

• Voluntary Insurance

• Life Insurance

• Disability Benefits

• Dependent and Health Care Flexible Spending Accounts

• Employee Assistance Program

• Legal Assistance Plan

EEO Employer:

SEA WORLD PARKS \& ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY, OR COVERED VETERAN STATUS.