Digital Marketing Specialist

The

Digital Marketing Specialist

will play a key role in executing and optimizing the digital marketing initiatives across SEO, content marketing, lead generation and nurturing, website management, and campaign execution.

This role is ideal for someone who combines creativity with analytical thinking and enjoys building marketing systems that drive measurable results. The ideal candidate is proactive, detail oriented, tech savvy, and passionate about continuous improvement.

Key Responsibilities

SEO \& Organic Growth

• Manage and optimize SEO strategy using BrightEdge and other SEO tools
• Conduct keyword research, competitive analysis, and trend identification
• Monitor website rankings, technical SEO performance, and organic traffic growth
• Identify content opportunities to improve search visibility and lead generation

Content Management

• Build and maintain a scalable digital content library
• Update and optimize website content, blogs, and landing pages
• Assist with content planning aligned to buyer journeys and target industries
• Repurpose existing content into multiple formats for campaigns and digital channels
• Ensure messaging and brand consistency across all digital platforms

Campaigns \& Lead Generation

• Develop and execute digital marketing campaigns across email, web, and social channels
• Support lead generation initiatives that drive qualified inbound opportunities
• Create and manage landing pages, forms, CTAs, and campaign assets
• Assist with lead nurturing workflows and marketing automation initiatives
• Coordinate campaign execution with sales and leadership priorities

Website \& Digital Experience

• Perform ongoing website updates and content improvements
• Monitor website performance, user experience, and conversion opportunities
• Ensure website content remains accurate, modern, and aligned with branding

Analytics \& Reporting

• Track and report on marketing KPIs including traffic, conversions, engagement, and lead performance
• Analyze campaign performance and provide optimization recommendations
• Use data insights to improve campaign effectiveness and ROI

Qualifications / Requirements

• 2–5 years of experience in digital marketing, growth marketing, or demand generation
• Strong understanding of SEO principles and digital marketing best practices
• Experience with SEO platforms such as BrightEdge, SEMrush, Ahrefs, or similar
• Experience managing website content and digital campaigns
• Familiarity with Google Analytics, Search Console, and reporting tools
• Excellent written communication and organizational skills
• Ability to manage multiple projects and deadlines simultaneously

Preferred:

• Experience with marketing automation and CRM platforms (HubSpot, Salesforce, etc.)
• Experience with B2B marketing and lead nurturing
• Basic understanding of HTML/CSS or CMS platforms

What Success Looks Like

• Growth in organic website traffic and keyword rankings
• Increase in qualified leads and conversion rates
• Improved website engagement and campaign performance
• Consistent execution of digital marketing initiatives
• Expansion and effectiveness of content resources and nurture programs

The ideal Candidate Will Be:

• Data-driven and analytical
• Creative and proactive
• Highly organized and detail-oriented
• Comfortable working independently
• Passionate about digital growth and continuous improvement
• Excited to help scale a growing technology company