Sales Development Representative

As a Sales Development Representative, you'll generate qualified sales opportunities with leading retail and consumer brands across the UK and Northern Europe through a mix of outbound prospecting, inbound lead qualification, and relationship-building. You'll join a growing software business where you'll receive strong coaching, access to best-in-class sales tools, and a clear pathway into an Account Executive role.

Client Details

Our client is an established international software provider that helps multi-site retail and consumer-facing organisations improve store operations, communication, task management, and customer experience. They combine the stability and resources of a global business with the culture of a growing regional team, offering employees significant autonomy, excellent development opportunities, and exposure to some of the most recognisable retail brands in the market.

Description

• Generate qualified sales opportunities through outbound prospecting across email, phone, LinkedIn and events.
• Research target accounts, identify key decision-makers and build relationships with senior stakeholders.
• Qualify inbound enquiries and follow up on marketing campaigns, content downloads and event leads.
• Partner closely with Account Executives to develop account plans and convert opportunities into pipeline.
• Attend industry events and customer meetings to strengthen relationships and support pipeline generation.
• Maintain accurate CRM records, track activity and continuously test new outreach strategies to improve results.

Profile

• 1-3 years of sales, business development, or SDR experience, ideally within a B2B environment.
• A confident communicator who is comfortable engaging with senior decision-makers.
• Resilient, self-motivated, and driven by achieving targets and creating opportunities.
• Curious and coachable, with a genuine interest in technology and commercial problem-solving.
• Organised and proactive, with strong attention to detail and CRM discipline.
• Adaptable and entrepreneurial, willing to test new ideas and find creative ways to engage prospects.
• Ambitious and eager to progress into a future Account Executive or full sales-cycle role.

Job Offer

• Competitive base salary of up to £45,000 plus performance-related bonus.
• A clear and accelerated pathway into an Account Executive role.
• Access to industry-leading sales tools, technology and AI-powered prospecting platforms.
• Hands-on coaching from experienced sales and marketing leaders.
• The opportunity to work with globally recognised retail and consumer brands.
• Hybrid working, with a collaborative and supportive office environment.
• The chance to join a growing business where you can make a visible impact and help shape the sales development function.