Digital Marketing Manager

Sharon Young Inc.

Join us as a

Digital Marketing Manager

to make an impact supporting our Women’s apparel brands including Slimsation, Ali Miles, John Mark, and Multiples. Our outstanding products enhance people's lives and their self-image everywhere, every day.

This position is in our headquarters in Dallas, Texas:

What contribution will I make to Sharon Young Inc?

The Digital Marketing Manager will be the driving force behind the brand's holistic digital strategy and execution which is inclusive of 3 current corporate online sites, Amazon 1P and 3P, as well as across all digital marketing channels/platforms, including drop-ship programs. This role will be responsible for growing online revenue, increasing engagement, delivering best-in-class brand and customer experiences while building analytical capabilities to drive acquisition, engagement, and retention.

What you'll be doing

• Creates strategies to identify and activate digital media, refine platform mix and optimize online merchandising presentations as well as product assortments.

• Develops e-comm/digital business plans, including social media, all content media, influencers, and IT requirements as needed.

• Manages existing vendor and agency relationships to ensure all solutions and services are being maximized.

• Serves as a voice of the customer and acts as a customer experience advocate in considering decisions that will impact our customers.

• Works cross-functionally with the brand, creative and IT teams to deliver site capabilities that maximize b2c marketing campaigns including SEO, email, social, SEM, website.

• Closely monitors market trends, digital development, and customer and cultural insights, working cross-functionally to translate into future enhancements and new experiences.

• Utilizes qualitative and quantitative inputs to build, maintain and activate a personalized experience for key customer segments on all digital and social platforms.

• Partners with the brand to identify, align and activate against key brand priorities.

• Serve as an extension of the brand marketing team focused on building awareness, generating demand, driving conversion, delighting consumers, and inspiring evangelism.

• Employs data-driven strategies to inform investment decisions and attain agreed upon ROI..

• Leverages qualitative, quantitative and trend inputs to drive websites update.

• Drives business results and key performance indicators by leveraging data to drive change and to measure the impact of delivery.

• Report key success metrics to stakeholders regarding business performance, opportunities, and project status.

• Partners with cross-functional partners on all digital/social/e-commerce activities that impact experience.

What are the requirements for consideration?

• Bachelor's degree in a related field (MBA preferred).

• 5\+ years ' experience in relevant digital marketing roles, preferably in consumer goods or apparel.

• Applying complex data and decision sciences methods to achieve business results.

• Developing/managing sites on Shopify.

• Implementing effective customer acquisition programs.

• High level of understanding of applied digital best practices and experience/technology trends.

• Proven track record of success in a fast-paced growth environment by possessing the experience, ability, and knowledge to adapt and apply in an effort to move the business forward.

• Solid business acumen and understanding.

• Excellent presentation, communication, and project management skills.

• Proficiency in using Microsoft Office applications, including Excel.

For more information about Sharon Young Inc, visit www.sharonyounginc.com.

Contact; [email protected]