Enterprise Sales Development Representative

Who we’re looking for…

Title:

Enterprise Sales Development Representative (SDR)

Department:

GTM

Team:

Sales \& Marketing

Reports To:

Head of Growth Marketing

Supervisory Responsibility:

This role does not have direct reports.

Location:

US-based, NYC preferred

Knit has a hybrid working policy, with team members in the US and India. Our standard business operating hours are Monday–Friday, 9am–5pm EST.

Travel:

This role may require limited travel for team summits and select conferences or client dinners. Knit US hosts an annual in-person All Team Summit.

A little about us

…Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant \+ qual research process from weeks into days (sometimes hours!) for 50\+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more

.We’re on a mission to scale and democratize world-class research. From survey generation to stakeholder-ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible

**.

Overvi**

ewWe’re looking for Knit’s firs

t Sales Development Representative (SD

R) to help us scale outbound pipeline generation and shape the future of our go-to-market motio

n.This role sits at the intersection o

f marketing and sal

es, working directly with Marketing leadership, Account Executives, and Client Partners. to identify and engage senior insights and research leaders at some of the world’s most influential brands. The SDR will be responsible for driving qualified meetings and new opportunities through personalized, account-based outreach and strategic follow-up on marketing program

s.As Knit’s first SDR, you’ll be a foundational team member — helping to define our outreach strategy, messaging frameworks, and tools that will scale our revenue engin

**e.

Responsibilities \| What you will o**

wn…Key Performance Indicat

• ors10-15 qualified meetings booked per mo
• nth6–8 sales qualified opportunities created per mo
• nth$150K–$250K in sourced pipeline per mo
• nthConversion rate of 40–50% from meeting → opportun

**ity

Primary Responsibili**

• tiesExecute highly personalized outbound outreach (email, phone, and LinkedIn) to enterprise and mid-market insights teams, market researchers, and new emerging perso
• nas.Partner with Marketing on account-based campaigns tied to events, content, and product launc
• hes.Follow up on inbound demo requests, webinar attendees, and marketing-qualified accounts within 24 ho
• urs.Conduct discovery to qualify interest, needs, and timing before handing off to
• AEs.Collaborate with Sales and Marketing to refine ICP targeting and outbound sequen
• ces.Maintain accurate CRM hygiene and pipeline reporting in Salesfo
• rce.Test and optimize messaging, personalization tactics, and sequencing caden
• ces.Contribute feedback loops on messaging effectiveness, objection trends, and persona insights to Marketing and Prod
• uct.Experience using or eagerness to adopt AI-enabled sales tools to streamline research, personalization, and sequenc

**ing.

Required Skills \& Experi**

• ences1–3 years of experience i

n an SDR or BDR role at a B2B SaaS or services co

mpany, ideally selling into enterprise or marketing/research funct

• ions.Proven success meeting or exceeding pipeline generation and meeting-booking tar
• gets.Strong written communication and storytelling skills — you’ll often be the first impression of Knit to senior decision-ma
• kers.Confidence and professionalism in reaching out to VP- and Director-level prosp
• ects.Curiosity and eagerness to learn

the market research and ins

ights ecosystem qui

• ckly.Comfortable using CRM and sales engagement tools (HubSpot, Apollo, LinkedIn Sales Naviga
• tor).Proactive, organized, and motivated by both personal and team g

**oals.

Bonus**

• SkillsExperience in or selli

ng to market research or insights

• teams.Exposure to account-based marketing or multi-touch camp
• aigns.Familiarity with AI/tech-driven SaaS pro

**ducts.

Benefi**

ts (US)Upon joining the Knit team, you will r

• eceive:Competitive base salary \+ commissi
• on planEquity
• optionsHealthcare (medical, dental, and vision) and additional c
• overageCompany laptop \+ one-time technology
• stipend401(k) with compan
• y matchFlexible time off \+ hybrid working envi
• ronmentOpportunities for career growth within a fast-scaling, venture-backed SaaS

compan

y

SalaryIn accordance with New York pay transparency requirements, the expected base salary range for this role is $65,000 with OTE of $100,000 annually; final compensation will be determined based on the candidate’s level, experience, and qualifications upon joini

**ng Knit.

Our Compa**

ny ValuesWe

are the Champion

ship Team. This

• means we:Are 1% better e

very day: We approach every challenge with a growth mindset and bias toward imp

• rovement.Pla

y to win: We set audacious goals, take initiative, and hold ourselves accountable to

• outcomes.Keep the main thing the ma

in thing: We focus on what drives the greatest impact and prioritize acc

ordingly.