Graphic Designer, Social

About Old Navy

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Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.

About the Role

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The Graphic Designer, Social supports Old Navy’s organic social presence through bold, social-first visual design. This role helps bring Old Navy storytelling to life across social platforms by creating engaging, culturally relevant visuals that support always-on content, seasonal moments, and influencer-led storytelling.

The Graphic Designer, Social will be dedicated to supporting Old Navy’s organic social media presence. This role will support bringing Old Navy’s brand visuals and product to life across all organic social platforms by working alongside creative and influencer teams to develop thumb-stopping, engaging content for always-on/evergreen moments, seasonal campaigns, UGC and influencer-led content.

This designer should be deeply tuned in to the cultural zeitgeist with a keen eye for what’s new and next in the world of social trends. This role is for a designer who’s able to operate and execute independently with high-level creative direction and a clear editorial brief.

What You'll Do

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• 2-4 years of experience working as a graphic designer building digitally facing content. Content marketing and social media marketing experience is highly preferred.

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• Strong understanding of design systems; typesetting, visual hierarchy and accessibility across various aspect ratios and asset sizes.

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• Maintain consistent visual language across all content using systems defined by brand guidelines and seasonal/campaign toolkits.

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• Comfortable and confident using both Adobe creative suite and Figma for designing and developing content.

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• Able to execute simple retouching and image modifications as needed (removing /extending backgrounds, omitting minor details, adjusting shadows, etc.)

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• Create static and animated assets for in-feed posts, Instagram stories and dedicated social video series.

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• Basic video editing / simple type animation skills preferred to support execution of content across organic social channels.

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• Develop and maintain templates to support new and ongoing social content.

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• Partner with social, influencer, and marketing teams to support calendar built out and asset management from initial concept phase through final delivery.

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• Ability to develop and adjust creative content quickly in response to business needs, performance insights, and opportunities to participate in viral trends or cultural moments.

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• Extreme attention to detail, organized, proactive and solution oriented.

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• Ability to independently manage development and delivery of multiple projects at once in a world of shifting priorities.

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Who You Are

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Nice to have:

• Experience designing for retail, fashion, lifestyle, or family-focused brands
• Familiarity with influencer or creator-led content
• Basic motion design or animated social content experience
• Experience supporting high-volume social content production

Benefits at Old Navy

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• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $93,700 - $121,800 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.