Manager, Digital Partnerships

Position Summary

The Manager, Digital Partnerships is responsible for leading the team of Negotiators and Associates who develop and execute on all digital media plans from inception to completion. The Manager is the monitor of all deliverables, responsible for ensuring work is to specification and correct, as well as in charge of overseeing any applicable teamwork, resource/allocation, growth and development. The Manager will drive the team to explore and identify non-traditional partnerships opportunities. This is critical to their development and the success of the Partnerships division. The Manager of Digital Partnerships will need to be able to identify partnership opportunities that can exist outside of the standard paid media environments and effectively maximize communication across owned and earned media platforms as well.

Responsibilities

• Communicate with clients on marketplace intelligence and partnership needs, ensuring alignment with client KPIs
• Manage daily client contact and requests, develop relationships with media partners, and present plan recommendations
• Liaise with internal teams, collaborate for knowledge sharing, and mentor/train associates
• Lead strategic media planning, KPI development, and partner negotiations using data and analytics
• Delegate and oversee plan development, manage budgets and client billing process
• Provide guidance on campaign oversight, reports, and client presentations
• Manage Analytics and Ad Ops relationship for proper tagging, reporting, and optimization
• Secure best marketplace pricing, foster relationships with media partners, and master investment strategies

Required Skills \& Experience

• Experience across a variety of media channels
• Fundamental understanding of media tools as well as syndicated tools
• Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
• Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, and/or Media Mind

Desired Skills \& Experience

• 4\+ years of experience in digital media planning
• Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
• Ability to communicate concisely and clearly both orally and in writing
• Ability to delegate and oversee Associates and Negotiators workload
• Prior experience on a pharmaceutical client