Growth Marketing Manager

Paid Media Manager – Direct Response / Performance Marketing

Location:

New York City- 3-4 days a week onsite

Employment Type:

Full-Time

Department:

Marketing / Growth

About the Role

We’re seeking a highly analytical, conversion-driven

Paid Media Manager

to own and optimize our direct response marketing programs across multiple paid channels. This is a

hands-on-keys role

—you will be directly managing campaigns, building strategies, and driving measurable results. The ideal candidate has

in-house experience

, thrives in fast-paced environments, and knows how to turn performance data into scalable growth.

What You’ll Do

• Plan, execute, and optimize direct response campaigns across paid social, paid search, programmatic, and emerging acquisition channels.
• Own day-to-day campaign management including audience targeting, creative testing, bid strategies, pacing, and budget allocation.
• Analyze performance data to identify trends, optimize funnel performance, and uncover new growth opportunities.
• Develop and test hypotheses across channels to continually improve conversion rate, CPA, ROAS, and other key metrics.
• Partner with analytics, creative, product, and lifecycle teams to ensure messaging cohesion across the customer journey.
• Build dashboards and performance reports to share results, insights, and recommendations with leadership.
• Monitor competitive activity and platform updates to maintain an expert-level understanding of paid media best practices.
• Manage relationships with platform reps and select vendor partners.
• Contribute to forecasting and budget planning across acquisition channels.

What You’ll Bring

• 3–6 years of hands-on performance marketing experience

managing paid media campaigns, and a minimum of 2 years of experience

in-house

.

• Demonstrated expertise in direct response advertising with a track record of improving conversion metrics and driving revenue growth.
• Deep proficiency with paid social (Meta, TikTok, YouTube), paid search (Google Ads, Bing), and other DR channels.
• Strong analytical skills and experience using tools like Google Analytics, attribution platforms, and BI tools.
• Ability to structure tests, interpret data quickly, and communicate actionable insights.
• Experience collaborating with creative teams to develop and test ad assets for maximum performance.
• Highly organized, detail-oriented, and comfortable owning both strategy and execution.
• Experience with mobile app acquisition is a plus.

Why Join Us

• High-impact role with direct ownership of revenue-driving channels
• Opportunity to test, innovate, and build within a growing marketing team