Experiential Marketing Manager

Overview

The Account/Operations Director has a vital role with critical day-to-day client, project, and team management responsibilities. They will be the owner of client relationships, helping to create ideas that drive brand ambitions, and when ideas are executed, they will ensure that projects are delivered on time, on budget, and in scope of agreed-upon client expectations through close collaboration with the leadership group. The Account/Operations Director will also act as the primary liaison between all parties (cross-functional teams, department team, senior management, and client team) and will be an important contributor to our clients continually developing operational processes.

Responsibilities Operational

• Provide the senior operational/account team with project and account support as needed.
• Once trained on our clients processes, act as lead contact for clients, partner vendors, and ongoing project management.
• Coordinate the integration of multiple clients \& team members with an emphasis on effective communication, strong work relationships, and goal-oriented output.
• Prepare detailed project and account budgets and monitor program expenses carefully to ensure that they are completed within budget and at targeted profit levels. Should any project elements be outside of scope, the Account/Operations Director is responsible for tracking incremental costs, getting client approval on expenses, and working with A/R to invoice accordingly.
• Track project status closely and keep all department leads and team members up to speed on project status and upcoming deadlines. This will also include keeping all key client and project documents updated and shared in team folders.
• Work with department leads to develop realistic project timelines that will deliver the project on time and set our client up for success. Should the client miss any deadlines, the Account/Operations Director will communicate the delay and any repercussions in the end delivery or costs to the client.
• Once proficient in our clients processes, the Account/Operations Director will train and direct a team, focusing on skill development and professional growth.
• Anticipate problems, identify emerging issues, and proactively work towards the smooth execution of all programs.
• Ensure that all programs are completed to the highest quality within agreed-upon budgets and timelines.
• The Account/Operations Director will always provide top-tier customer service to clients, always corresponding in a professional and timely manner, and consulting senior management should any issues or concerns arise.
• The Account/Operations Director will be familiar with the client’s Master Service Agreement (MSA) and will prepare all project scopes in compliance with the MSA for review and approval of the COO.
• The Account/Operations Director will travel to client meetings and events as outlined in the budget and scope of work and as needed to support a project.

Creative / Sales

• Help to build deeper relationships with existing clients to expand the business, as well as uncover new relationships.
• Leverage industry knowledge and available research to become a trusted expert on client business, brands, competition, and consumers.
• Collaborate with the team to drive towards exceeding client and internal account team expectations.
• Bring innovative thinking and problem-solving to daily challenges.
• Drive concept development with the leadership and creative teams (internal and external) and client brand management teams by inspiring and coordinating teams to push innovation and deliver world-class creative that is on the brief and strategy.
• Partner with the client brand management team on one-off briefs to ensure that they inspire and drive strong brand experiences aligned with overarching brand goals.

Company

• Be passionately proactive about company campaigns.
• Demonstrate the highest standards in adherence to agency processes and protocol to ensure delivery of multiple projects.
• Mentor members of the team to grow skills and industry knowledge.
• Help in social media efforts, competitive monitoring, and progressive planning.
• Conduct periodic regroups to bring new thinking to the company, providing the company with a new idea/thought to apply to their business, knowing and monitoring changes in attitudes/perception/marketplace, and being ready with ideas to address.

Requirements, Desired Skills \& Experience

• Local to the Boston/New Hampshire area. We’re currently working a hybrid schedule with three days in the office (T-Th) and two days working from home.
• Four-year college degree plus a minimum of five years of experience in the experiential marketing industry, and at least three years of directly managing a team.
• Excellent verbal and written communication skills.
• Self-starting go-getter that needs to thrive to survive.
• Highly organized and detail oriented.
• Strong interpersonal skills that lead to great internal staff and client relations.
• Enthusiasm, ambition, and dedication to awesomeness.
• Ability to comprehend requests accurately and respond in a professional, timely, and productive manner.
• Ability to interpret, compile, and circulate feedback from clients and colleagues in a timely and thoughtful manner.
• Able to motivate, delegate, and mediate, while being an assertive leader that’s respectful while keeping company and client objectives in sight.
• Ability to learn and implement processes.
• An interest/strong understanding in branded experiences and social media.
• Proficient with Microsoft PowerPoint/Word/Excel/Google Suite.
• Willingness to travel when needed (up to 25%).