Product Marketing Manager - Health and Wellness

Location:

Onsite in Salt Lake City, UT

Employment Type:

Full-time, Direct Hire

The Opportunity

We’re partnering with an established global consumer health and wellness company to hire a Senior Manager of Product Marketing to lead marketing strategy across a portfolio of nutritional products.

This is a highly strategic, hands-on role for a consumer marketer who can take ownership from the earliest stages of consumer insight and positioning through go-to-market strategy, creative development, launch and ongoing growth.

The ideal person understands how to turn product benefits, consumer needs and market insights into a clear reason to believe and a compelling story that resonates with consumers. You’ll work closely with executive leadership and cross-functional partners across Product, R\&D, Creative, Sales and regional marketing teams to shape how products are positioned and brought to market globally.

This is not a traditional project management role. We’re looking for someone who can determine what the strategy should be, why it will resonate with the target consumer and how that strategy should come to life across messaging, creative and the broader customer experience.

What You’ll Own

• Develop product marketing strategy, positioning and long-term growth plans across a portfolio of nutritional and wellness products.
• Translate consumer insights, competitive research and category trends into differentiated product positioning, value propositions and compelling consumer stories.
• Define the target consumer, problem being solved, key benefits, reasons to believe and overall messaging architecture for new and existing products.
• Own end-to-end go-to-market strategy for product launches, including audience strategy, market sequencing, channel approach, pricing and offers, launch planning and sales enablement.
• Build strategies to sustain products beyond launch through refreshed campaigns, seasonal opportunities, creator and affiliate programs, customer stories and re-engagement initiatives.
• Evaluate post-launch performance and consumer response to determine when to reinvest, refresh positioning, evolve creative or adjust the broader marketing strategy.
• Lead campaign concepts and the development of marketing assets across video, social, email/SMS, digital, product pages, landing pages, sales materials and other consumer touchpoints.
• Bring ideas to life visually and conceptually before partnering with creative teams for final execution.
• Influence naming, packaging and product presentation to ensure the consumer experience supports the broader positioning and brand story.
• Partner with Product, R\&D, Creative, Sales, Finance and regional marketing teams throughout product development, launch and ongoing lifecycle management.
• Use qualitative and quantitative consumer research to identify opportunities, validate concepts and continually improve product positioning and marketing strategy.
• Monitor competitive activity, consumer behavior and category trends to identify opportunities for innovation and portfolio growth.
• Partner with international teams to adapt global strategies for regional markets while accounting for cultural differences in messaging, imagery and consumer behavior.
• Support pricing, budget and performance analysis to ensure marketing strategies contribute to sustainable revenue and profitable growth.
• Present strategies, recommendations and product stories to executive leadership and cross-functional stakeholders.

What We’re Looking For

• Approximately 8\+ years of experience in consumer marketing, product marketing, brand management or a related discipline.
• Experience owning at least one consumer product launch from initial strategy and positioning through go-to-market and post-launch performance.
• Strong background in consumer insights, market research, positioning, messaging and brand storytelling.
• Ability to translate complex product features or technical information into simple, relevant and emotionally compelling consumer benefits.
• Experience developing integrated marketing strategies across multiple channels and consumer touchpoints.
• Strong creative judgment with the ability to contribute directly to campaign concepts, messaging, copy, layouts or early-stage creative development.
• Experience partnering cross-functionally with teams such as Product, R\&D, Creative, Sales, Finance and Operations.
• Commercial mindset with an understanding of pricing, revenue, margin, market share or other business-performance measures.
• Ability to independently develop strategy, make recommendations and move initiatives forward with a high level of ownership.
• Strong written, verbal and presentation skills.

Particularly Relevant Backgrounds

Experience within nutritional supplements, functional food and beverage, consumer health, wellness, beauty, skincare, personal care or another regulated consumer category is highly relevant.

We’re also open to strong consumer product marketers from other categories who bring deep experience in consumer insights, product positioning, storytelling, innovation and end-to-end go-to-market strategy.

Additional experience that would be valuable includes:

• Global or multi-market product marketing
• Regulated consumer products or claims-based marketing
• Direct-to-consumer or direct sales environments
• Product or portfolio lifecycle management
• Packaging refreshes, repositioning or brand renovation
• Creator, influencer or affiliate marketing
• Adobe Creative Cloud, Figma, Canva or similar creative tools
• AI-assisted research, ideation or creative workflows
• Experience mentoring, coaching or leading other marketers

What Makes This Opportunity Unique

This person will have significant ownership over how a global portfolio of products is positioned, marketed and grown.

You’ll have the opportunity to shape strategy for upcoming product launches while also taking a fresh look at established products and identifying opportunities to strengthen their positioning, storytelling, creative and long-term growth.

The role offers direct exposure to senior leadership, significant cross-functional influence and the autonomy to bring new ideas forward in an organization investing in the next evolution of its consumer marketing strategy.