Growth Marketing Manager

Position Summary:

The Growth Manager will own and scale our customer acquisition engine across channels. This role demands deep expertise in D2C growth, performance marketing, lifecycle/CRM, and multi-channel demand generation. The ideal candidate brings 8\+ years of hands-on experience scaling digital-first brands, with strong capability in managing large budgets, driving efficient CAC, and building compounding growth loops.

Key Responsibilities:

1\. Global Acquisition Strategy \& Execution

• Own end-to-end acquisition strategy across key channels.
• Drive aggressive growth targets and execution across paid, organic, and owned channels.

2\. Performance Marketing

Lead campaigns and optimize performance marketing across:

• Meta (FB, IG, YT)
• Google (Search, Display, YouTube)
• Amazon Ads
• Programmatic/Display
• Affiliates, Influencers
• SEO \& ASO
• App marketing

3\. Meta Ecosystem \& Growth

• Own and scale full-funnel Meta strategies across prospecting, retargeting, and retention.
• Drive creative testing, audience architecture, and Advantage\+ campaign optimisation at scale.
• Stay ahead of platform shifts, new ad formats, and algorithm changes to sustain competitive performance.

4\. P\&L \& Channel Ownership

• Own channel-level P\&L including budgets, revenue forecasting, CAC, ROAS, MER, and contribution margin.
• Drive cross-channel budget allocation decisions grounded in attribution data and incremental ROI.
• Build business cases for new channel investments and communicate performance narratives to senior leadership.

5\. CRM \& Lifecycle (Retention \+ Reactivation)

• Build and scale CRM journeys across email, SMS, WhatsApp, push, and in-app.
• Create automated, event-based communication flows to improve repeat rates, LTV, and cohort retention.
• Drive personalization, segmentation, and win-back strategies using data.

6\. Data-Driven Growth

• Use advanced analytics for segmentation, campaign optimisation, and channel mix decisions.
• Manage CAC, MER, ROAS, retention, and contribution margin KPIs.
• Build dashboards and run growth experiments to drive incremental lifts.

7\. Cross-Functional Alignment

• Partner with product, tech, creative, CX, and supply to ensure growth goals and funnel outcomes are aligned.
• Drive landing page optimization, funnel conversion improvement, and experimentation roadmap.

8\. Budget Ownership

• Own and optimise acquisition budgets.
• Improve ROI through tighter measurement, attribution, and channel diversification.

9\. Market Readiness \& Innovation

• Stay current with digital marketing trends, new ad formats, AI-driven growth tools, and platform innovations.
• Test new channels, betas, and growth loops to stay ahead of competition.

Qualifications:

• 8\+ years in performance marketing / acquisition roles with strong D2C experience.
• Proven track record of scaling brands across channels \& markets.
• Strong command of performance, attribution, analytics, CRM, lifecycle marketing.
• Experience managing large teams.
• Deep understanding of CAC economics, LTV, cohort behaviour, funnel optimisation.
• Excellent communication, stakeholder management, and data storytelling skills.
• Bachelor's degree required; MBA preferred.