Growth Marketing Manager (Retention Focus)

Role: Retention \& Growth Marketing Manager

About Wellness Extract

Wellness Extract is a fast-growing D2C wellness brand focused on delivering high-quality health and nutrition solutions that help customers lead healthier lifestyles. We are committed to innovation, customer experience, and science-backed wellness products that build long-term consumer trust and loyalty.

Website: https://wellnessextract.com/

Role Overview:

We are looking for a data-driven and growth-focused

Retention \& Growth Marketing Manager

to drive customer retention, repeat revenue, and lifecycle growth for our D2C wellness brand. The ideal candidate will have hands-on expertise in CRM, lifecycle marketing, customer segmentation, and marketing automation, with strong experience in

Klaviyo

and eCommerce growth.

This is a high-ownership role for someone who can combine strategy with execution and help improve customer engagement, retention, and conversion performance.

Key Responsibilities:

Retention \& Lifecycle Marketing

• Own customer retention metrics including repeat purchase rate, LTV, ARPU, and first-to-second order conversion.
• Build and optimize lifecycle journeys including welcome, onboarding, engagement, and win-back campaigns.
• Improve customer retention and reduce churn through personalized CRM strategies.

CRM Automation

• Manage lifecycle communication across Email, WhatsApp, SMS, and Push Notifications.
• Build and optimize automated flows, segmentation, campaigns, and A/B tests in Klaviyo.
• Create personalized customer experiences using behavioral triggers and segmentation.

Growth \& Funnel Optimization

• Collaborate with Growth and Performance Marketing teams to improve conversion rates and customer journeys.
• Identify funnel drop-offs and optimize PDP, cart, and checkout experiences.
• Run experiments on messaging, offers, frequency, and channel mix to improve campaign performance.

Analytics \& Reporting

• Analyze campaign, cohort, and funnel performance data to identify growth opportunities.
• Track CRM revenue contribution, retention performance, and ROI.
• Work closely with Product, Analytics, and Leadership teams to support business growth.

Requirements

• 3–6 years of experience in Retention Marketing, CRM, Lifecycle Marketing, or Growth Marketing.
• Strong hands-on experience with

Klaviyo

is mandatory.

• Experience working with D2C or eCommerce brands.
• Strong understanding of customer retention metrics such as LTV, ARPU, cohort analysis, and repeat purchase behavior.
• Experience with Shopify and marketing analytics tools like GA4, MS Clarity, etc.
• Data-driven mindset with strong problem-solving and experimentation skills.
• Comfortable working in a fast-paced startup environment with high ownership.

Preferred Background

• Experience in Wellness, Nutrition, Beauty, Healthcare, or Consumer Brands.
• Exposure to CRM tools such as MoEngage, WebEngage, Braze, or similar platforms.