Marketing Manager

Description

We are looking for a skilled

Lifecycle Marketing Manager - Email \& SMS

to lead and enhance marketing efforts. This role is pivotal in driving customer engagement, increasing retention rates, and maximizing revenue through strategic and tactical execution of campaigns. The ideal candidate will have expertise in email and SMS marketing platforms, a strong analytical mindset, and the ability to develop innovative strategies to elevate customer lifetime value.

Responsibilities:

• Develop and implement strategies to improve customer retention, engagement, and lifetime value through lifecycle marketing.

• Create and manage a campaign calendar that aligns with promotional activities, merchandising priorities, and broader marketing initiatives.

• Design and execute lifecycle marketing programs, including welcome sequences, cart abandonment flows, post-purchase journeys, and win back campaigns.

• Oversee the migration to a new marketing platform, ensuring seamless transitions and minimal disruptions to revenue.

• Optimize email and SMS campaigns through segmentation, behavioral triggers, and personalized messaging.

• Collaborate with creative teams to produce compelling designs and copy for marketing campaigns.

• Monitor and analyze campaign performance metrics, identifying areas for optimization and improvement.

• Develop and refine lead capture strategies, such as pop-ups and embedded forms, to grow subscriber lists effectively.

• Maintain data integrity and ensure adherence to deliverability best practices.

• Conduct testing and implement innovative approaches to enhance lifecycle marketing performance.

Requirements

• 3\+ of experience in digital marketing, with a focus on email and SMS campaigns.

• Proficiency in lifecycle marketing platforms such as

Klaviyo

, with experience in platform migrations preferred.

• Demonstrated success in driving revenue growth through well-executed lifecycle marketing strategies.

• Strong analytical skills, with experience using tools like Google Analytics 4 (GA4) to evaluate campaign performance.

• Ability to balance strategic planning with hands-on execution of marketing initiatives.

• Familiarity with paid social and Google Ads as part of broader digital marketing efforts.

• Excellent collaboration skills to work effectively with design and copywriting teams.

• Passion for marketing and ecommerce, with a proactive and team-oriented approach.

The salary range for this position is $85,000 - $95,000\. This position includes Benefits available to permanent professionals, include medical, dental, vision, PTO, holidays, 401(k), etc.. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.