Senior Brand Marketing Manager, Niche

The Opportunity:

The Senior Brand Manager, Niche will play a key role in accelerating the growth of our niche portfolio, supporting ambitious commercial results for the Christian Louboutin Beauty and Penhaligon’s brands. This role sits at the intersection of strategy and execution, helping shape the North America market approach while delivering impactful, consumer-centric activations.

In close partnership with the Senior Director and Global HQ in Europe, you will contribute to defining strategic priorities and lead day-to-day execution, translating global brand vision into locally relevant initiatives. You will support both immediate commercial performance and long-term brand equity across brand strategy, 360 marketing, promotional planning, Advertising \& Promotion investment, SKU and category performance, and post-launch optimization.

What you’ll get to do:

Strategy \& Brand Leadership

• Support the development and execution of omni-channel marketing strategies that drive market share growth, unlock new revenue opportunities, and elevate the consumer experience across all touchpoints
• Partner with the Senior Director to help shape brand strategy and priorities for the North American market
• Lead the adaptation of global brand strategy for the North American market, ensuring strong local relevance and clear Reasons to Believe (RTBs)
• Contribute to the annual brand calendar, helping prioritize investments across core icons and innovation
• Support positioning, pricing, and storytelling frameworks informed by competitive and consumer analysis
• Analyze performance across launches and ongoing business, identifying insights and recommending actions to optimize results
• Develop and execute 360 campaigns in collaboration with cross-functional teams to support market share, revenue, and brand objectives
• Synthesize insights and contribute to strategic recommendations for senior stakeholders

Cross-Functional Leadership

• Partner closely with cross-functional teams and Global HQ to ensure alignment and strong execution against business priorities
• Collaborate with Consumer Marketing and Retail Marketing to support best-in-class execution of national media plans and retailer-specific strategies
• Work with Global teams on product development, brand content, and North America positioning to ensure local market success
• Support alignment with Retail Marketing \& Sales to drive consistency and effectiveness across key retail partners
• Partner with Education, Demand Planning, and Operations teams to help ensure seamless launches and strong in-store execution
• Collaborate with Finance on budget tracking, forecasting, and optimization to maximize return on investment
• Support relationships with licensed brand partners and key retail stakeholders

Business Ownership \& Commercial Planning

• Support competitive intelligence efforts, contributing to ongoing market and industry analysis
• Partner on annual category and brand planning, aligning innovation, assortment, and commercial priorities to drive growth
• Contribute to pricing strategy in partnership with global and regional stakeholders
• Support assortment optimization efforts to improve productivity and profitability
• Monitor ongoing performance, identifying risks and opportunities and recommending action plans
• Contribute to innovation planning by identifying whitespace opportunities based on consumer insights and regional trends
• Support P\&L management, including tracking investment across Advertising \& Promotion and trade
• Partner with Operations on inventory management to help maintain healthy stock levels and minimize excess
• Support initiatives to improve sell-through and overall business efficiency

We’d love to meet you if you have:

• Bachelor’s degree in Marketing, Business, or a related field
• 5\+ years of experience in beauty marketing or a similar role
• Color cosmetics experience required; niche fragrance experience strongly preferred
• Experience working with licensed brands is a plus
• Strong analytical and commercial mindset with experience translating insights into action
• Excellent communication and presentation skills, both written and verbal
• Strong attention to detail and appreciation for protecting brand image, strategy, and execution
• Entrepreneurial mindset with the ability to work independently and adapt in a fast-paced environment
• Proficiency in Microsoft Office, especially Excel and PowerPoint
• Strong organizational skills, follow-through, and ability to manage multiple priorities
• Collaborative, positive, and flexible approach with a team-first mindset
• Understanding of the N.A. luxury market and the behaviors that drive purchase and advocacy among prestige consumers

Compensation:

As required by New York State’s salary transparency law, effective November 2022, the expected base salary for this position ranges from $120,000\.00 - $130,000\.00\. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment:

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team.We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig:

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Sturm, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.