Content Manager

Location:

Bentonville, AR

Work Schedule:

Hybrid (Monday and Friday remote; onsite Tuesday–Thursday)

Position Type:

Long-Term Contract (Indefinite)

Position Summary

We are seeking a highly motivated and detail-oriented

Content Manager

to support the strategy, development, and execution of photo product templates, creative assets, and digital content. This role will play a key part in delivering fresh, relevant, and high-quality designs that enhance customer engagement and support business growth across multiple platforms.

The ideal candidate will bring a combination of creative expertise, strong project management skills, analytical thinking, and experience managing digital content workflows. A background in graphic design, digital assets, or creative production is highly preferred.

Key Responsibilities

Content Strategy \& Execution

• Develop, source, and launch innovative, seasonal, and customer-focused photo product templates and designs.
• Create and maintain content strategies aligned with business goals and performance metrics.
• Manage content calendars to ensure timely product launches, updates, and refreshes.

Design \& Product Content Management

• Manage the full lifecycle of design projects, including creative briefs, design selection, asset delivery, enrichment, and launch readiness.
• Oversee photo product templates, imagery, descriptions, category graphics, and customer-facing purchase experiences.
• Work with designers, agencies, and internal teams to ensure high-quality creative deliverables.
• Manage relationships with creative partners and support projects from concept through launch.

File Management \& Digital Asset Workflows

• Manage various file types and understand file format requirements, specifications, and conversion timelines.
• Support digital asset workflows, including content creation, transfers, enrichment, and delivery.
• Ensure assets are optimized for use across multiple digital platforms.

Cross-Functional Collaboration

• Partner with product management, merchandising, marketing, catalog operations, software/IT, and other teams to align content initiatives with business objectives.
• Coordinate workflows between internal teams and external creative partners.
• Communicate project updates, timelines, risks, and deliverables to stakeholders.

Data-Driven Optimization

• Analyze sales performance, customer trends, and content metrics to identify opportunities for improvement.
• Recommend design updates, product enhancements, removals, and new content opportunities.
• Optimize the customer experience through data-informed content decisions.

Project \& Budget Management

• Manage multiple projects simultaneously while maintaining timelines, priorities, and quality standards.
• Track project budgets, estimates, expenditures, and resource allocation.
• Maintain accurate project documentation and status reporting.

Systems \& Tools

• Utilize Product Information Management (PIM) and Digital Asset Management (DAM) systems to manage content workflows.
• Support internal teams and agencies with system processes and asset delivery.
• Use project management tools such as Smartsheet, Jira Kanban, or similar platforms.

Quality Assurance \& Reporting

• Review content and designs before and after launch to ensure alignment with brand standards and customer expectations.
• Ensure content meets quality, compliance, and business requirements.
• Prepare presentations, reports, and updates for leadership and stakeholders.

Required Qualifications

• Bachelor’s degree in Marketing, Design, Business, or a related field.
• 5\+ years of experience in content management, marketing, product merchandising, creative production, or related fields.
• Experience developing and executing content strategies or marketing plans.
• Experience working with retail, e-commerce, or digital product environments preferred.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience managing creative teams, designers, agencies, or external partners.
• Strong understanding of graphic and image file formats, specifications, and digital asset workflows.
• Ability to work with multiple stakeholders and communicate effectively.
• Intermediate Microsoft Excel and PowerPoint skills.
• Strong analytical skills with experience interpreting sales data and performance metrics.
• Experience sourcing assets through stock photo libraries or similar platforms.

Preferred Qualifications

• Experience with photo products, personalized products, or e-commerce retail.
• Experience with Digital Asset Management (DAM) and Product Information Management (PIM) systems.
• Experience with platforms such as Bynder or Akeneo.
• Familiarity with software workflows and user interfaces.
• Experience working with agile project management tools.
• Graphic design background or experience working closely with creative teams.