Marketing Director

Marketing Director — ThunderWear Asia

Location:

Singapore (regional travel expected)

Type:

Full-time

Reports to:

Founder / GM

Salary:

Up to $6,000 SGD

About Us

ThunderWear Asia makes premium men's and women's essentials. These are underwear and socks built on real comfort tech, not marketing fluff. Our flagship line (THUNDIES, SHOCKS, T.G.I.F.) is anchored by The Ballroom comfort system and #nosquishzone promise. We're omni channel present in Singapore and actively expanding into Malaysia, Hong Kong, and Australia. Our voice is confident, direct, self-aware, and unafraid to have fun with a category most brands take too seriously.

The Role

We're looking for a

Marketing Director

who lives and breathes performance. Someone who can build a campaign strategy from scratch, ship the ads, read the analytics, and know exactly what to change before we ask. This is a hands-on, data-first role with a creative eye layered on top: you understand what stops a thumb mid-scroll, but you also know why it worked, and you can prove it with numbers. You'll be the one connecting content, ad spend, and e-commerce conversion into one coherent growth engine, regionally, across different markets including Singapore, Malaysia, Hong Kong, and Australia.

What You'll Do

• Work with the team and own performance marketing strategy and execution across Meta, TikTok, Google, and other paid channels - from campaign structure and audience/targeting to budget allocation and bid optimization.
• Build and manage the marketing calendar and campaign roadmap across Singapore, Malaysia, Hong Kong, and Australia, adapting strategy to each market's platform habits, price sensitivity, and cultural nuance
• Understands and manages campaign and performance across our Shopify website including UX/UI and apps
• Analyse content and ad performance (CAC, ROAS, CTR, conversion rate, LTV) and turn data into clear, actionable next moves, not just reporting dashboards
• Strategize, plan, and action marketing campaigns with the entire team, having a leading and reliable voice
• Partner with content creators and designers to brief creative that's built to perform, and give sharp, specific feedback on what will and won't work before it ships
• Understand how to drive eyeballs to our social media across Instagram, TikTok, Website, and website
• Use AI tools across the marketing workflow. Work with the performance and content teams for ad copy generation, creative testing, audience insights, campaign optimization, and reporting, to move faster and smarter than a bigger team could
• Manage e-commerce funnel performance across our website and marketplace/e-commerce platforms, working closely with the team on conversion rate optimization
• Run structured testing (creative, audience, offer, landing page) and build a repeatable system for scaling what works
• Proactively seeks new opportunities to fill the marketing funnel including live selling, TikTok affiliates, influencer programs, and others
• Own the marketing budget and report on spend efficiency and growth against targets directly to the founders
• Keep a close eye on regional platform shifts, competitor activity, and emerging channels across all four markets

What We're Looking For

• Proven track record running performance marketing campaigns for B2C on Meta, TikTok, SEO, Answer Engines, Shopify, and e-commerce
• Not just a brain for data but also creatives, what works, running own tests and iterations
• Strong command of ad analytics and attribution. Comfortable in Ads Manager, GA4, and e-commerce platform dashboards, and fluent in translating numbers into strategy
• Understand how to spend ad money in the right way for the right part of the marketing funnel
• Working knowledge of AI tools for marketing (creative generation, copywriting, analytics/insight tools, campaign automation)
• A genuine creative eye. You can look at an ad or a piece of content and know, with reasonable confidence, whether it'll work and why. If it doesn't, you lead the change, get new creatives, iterate, A/B Test.
• Direct experience or strong familiarity with Singapore, Malaysia, Hong Kong, and/or Australia markets, consumer behaviour, platform usage, and competitive landscape
• Comfortable owning budget and being accountable for ROI, not just activity
• Self-starter who can build systems and processes in a lean team, without waiting for infrastructure to be handed to you

Nice to Have

• Experience scaling a brand across multiple SEA/APAC markets simultaneously
• Background in DTC brands
• Familiarity with e-commerce platforms like Shopify, Lazada, Shopee, or similar regional marketplaces
• Comfortable collaborating closely with a content creator/creative team on a day-to-day basis