Senior Cultural Strategist

SYNTHESIS IS A CREATIVE DATA CONSULTANCY

We help future-proof businesses by making sense of the world’s data.

We partner with industry leaders like Netflix, Nike, PepsiCo, and Airbnb to define their audiences and how their needs will evolve over the short and long term.

We do this through our unique synthesis of deep human understanding and robust data science. Our team brings together diverse specialists in computer science, digital anthropology, engineering, digital forensics, cultural strategy, and the humanities.

WHY SYNTHESIS?

Since our launch in 2017, we’ve been reimagining the world of marketing and strategy and building deep global partnerships across the entertainment, travel, F\&B, and beauty categories.

We answer complex, future-facing questions by detecting early signals of change and surfacing opportunities to win with new audiences. Our specialized solutions are rooted in culture and tested in data science to give our partners the confidence to act.

Example challenges we’ve worked on recently include:

• Helping a World Cup sponsor identify the cultural narratives most likely to amplify creative effectiveness and tournament activation.
• Uncovering culturally rooted functional needs to inform innovation strategy for a leading food and beverage brand.
• Exploring the changing role of family in modern America to shape culturally resonant, human-centered positioning for a technology platform.

AMERICAS: NORTH AMERICA (USA, CANADA) \& LATAM

As a Culture Strategist, you will need to be a builder, working closely with the team to deepen relationships with Americas-based clients (USA, Canada \& Latin America) and grow the New York office.

Day to day, the role will be anchored in project delivery, growing client partnerships and building team culture. You will have a hand in boldly stretching our technical and creative outputs to ensure that Synthesis thinking, workflows and technology are ahead of the curve, differentiated from the competition and delivering strongly to the sharpest insights and marketing professionals in the region.

YOUR CORE FOCUS

Finger on the culture pulse.

You bring a deep understanding of cultural shifts and how they are shaping consumer expectations, category dynamics, and brand behavior. You are comfortable telling human stories backed by robust data.

Even better if… You are tapped into US Hispanic and/or LatAm culture.

Our ideal candidate will demonstrate fluency in US Hispanic and/or LatAm culture, as well as fluency in Spanish language.

Able to turn data complexity into a clear point of view.

You're comfortable working with complex data sets. You are able to connect seemingly disparate signals and turn them into a clear point of view that helps clients make confident decisions about where to play and how to win.

A trusted strategic partner, not just a project manager.

You will build deep fluency in each client's business, ambitions, and competitive reality enabling you to lead projects end-to-end and provide recommendations that are not only culturally relevant but commercially impactful.

A confident facilitator and presenter

, capable of leading senior stakeholders through complex conversations with clarity and conviction. You are comfortable commanding a room, adapting in real time, and bringing diverse perspectives together to drive meaningful outcomes.

Start up mentality and a love of business development.

You get a thrill from winning projects, writing proposals, pitching, and chasing down new leads to grow clients across the business.

Making people around you better.

You're generous with what you know and support others in their development so our overall work is continuously getting sharper.

WORKING HERE

We are a diverse team, we value creativity, ‘plussing’, and teamwork. To help create this environment, we offer a flexible working and supportive environment. This includes the following benefits:

• The salary range for this position is

US$ $80,000—130,000

, depending on experience

.

• Profit share bonus scheme.
• Flexible working hours.
• 20 days paid vacation per annum \+ public holidays and Company Reading Week.
• 12 weeks of paid maternity leave or 4 weeks of paid paternity leave.
• 100% health insurance coverage plus wellness allowance.

The office is based in a studio, within a lively co-working hub, overlooking McCarren Park in Greenpoint, Brooklyn. The role will require three days a week in the office.

ABOUT YOU

You’ll have 4\+ years of experience in research, brand strategy and planning, management consultancy, or a related role.

• Startup mentality.

You are excited about the prospect of joining an early-stage team in New York for an international startup. You have experience working at an agency in growth mode.

• Confident with clients.

You have experience working with Marketing, Innovation \& Business Strategy teams for clients like Netflix, Amazon, Airbnb, PepsiCo, MARS, and Diageo. You are adept at listening and asking good questions to unpack clients’ needs. You understand when flexing the proposition or a methodology to align with a new organization is appropriate.

• Nose for insights.

You have a track record of connecting sharp consumer insights to tangible business opportunities and effectively cascading and embedding that work with your partner organizations.

• Human \+ data.

You have an unwavering focus on the human behind the data and a passion for looking at data in a new light. Is Google Search analysis about keyword volumes, or is it about drivers of curiosity and needs? We are looking for candidates who default to the latter.

• Strategic thinker, meticulous executor.

You can lead a tight research project, including confidently leading analysis, elevating the quality of thinking and output, and overseeing project management for multiple projects simultaneously.

• Multidisciplinary team player.

Experience working with a team of Data Scientists, Statisticians, or Engineers is an advantage. You’ll need to ensure the balance between scale and analytical complexity, and clarity, explainability, and storytelling power.

• US Hispanic and Latin America culturally attuned a plus.

You are a fluent Spanish speaker with a love for US Hispanic culture including pop culture, music, food and community. You have experience marketing to these communities, working with clients in Latin America/ US based clients with an interest in Hispanic audiences and bring a clear point of view on insights, tensions and culture shifts.